2. Google
Search Ad
58%
Ad.
Partnerships
23%
Youtube
10%
Google Phone
9%
Google Search Ad
Ad. Partnerships
Youtube
Google Phone

3.  Total Revenue:
 Google Sites Revenue:
(67% of rev)
 Google’s Network Revenue
through AdSense:
(30% of rev)
 TAC -paid to AdSense partners
and paid to certain distribution
partners : (26% of rev)
 others who direct traffic to
google sites,
 Operating Expense:
(30% of rev)
 Other costs of rev: data center
operational expense:
(10% of rev)

4.  Advertise on their upcoming
product, Nexus One
 Increase brand recognition
 Raise product awareness
 Increase Sales

5. Nexus One
 Little awareness of their new product
 Lack of social marketing promoting the product
 Competitor: Iphone

6. Instant Wiresless GoogleTV
MobileAds Google Map

7.  Tweet and promote about Nexus One
 Latest updates and news and post fun events! People seek
entertainment!
 Create a Facebook Page for fans!Connect with your fans!
 Post related videos, blogs and have users to comment on
their Nexus One experience!
 GoogleAdwords to link all the related search to our
product. Search EngineOptimization
 Key words include: Phone, Mobile, 3G,Wireless, Iphone,
Mobile,
 To have influential bloggers to write reviews about Nexus
One

8.  Use ofTwitter, Facebook are all cost free
 Google AdWords is conducted by Google, being the
largest search Engine, this is incredibly valuable!
 To pay loudmouth Bloggers to promote Nexus One
 $200 / Month x 12 months = $2400 / year
 $2400 x 1000 bloggers =

9.  The sales of Nexus One
 Twitter Followers for Nexus One
 Facebook Fans for Nexus One