a proposal to help a new resturant adopt local market environment and strategy.

1. 文鼎壹号 (W1)Operation & Marketing Strategy Review – Hong Kong May 22, 2011

2. W1 Market Strategy Who Are We? Where What When How

3. Who Are We? Market Positioning Competitor: Maxims Role = leader/follower Personality 個性 (localize product) Ultimate Goal 1-to-1-to Many (Word-of-mouth)

4. Where – distribution channel? Objective: Make noise in the market Mall (cross-over) Direct Mailing Join Key Associations (HKGCC, HKIHRM…) Member card

5. What to do? Product/Services (Brand Concept) Differentiator Sustainable: value-added products/services i.e. wine tasting, speed-dating Needs/desire Expandable Story telling

6. When Re-visit the operation model Promotion strategy, design fall year marketing plan Cross-selling credit card, corporate card, coupon, lucky draw and etc. Marketing/Printing material Technology promotion (iphone/ipad…)

7. How to do? Revisit marketing/operation strategy (Under the market, customer favor…) Pricing strategy/promotion strategy Collect feedback from front-and-back office Leverage technology (Openrice, weibo…) Celebrity Brand Concept

8. http://www.hkheadline.com/dining/restaurant_detail.asp?id=3064

9. Openrice

11. Hong Kong Pubic Holiday 2011 May 6 – Dragon Boat Festival Jun 19 – Father’s day Jul 1 – HK handover day Sep 12/13 – Moon festival Oct 1- China National day Oct 5 – 重陽節 Dec 22 –冬至 Dec 25 to 27 – 聖誕節

12. Hong Kong Public Holiday 2012