1. STRATEGIC
NEW VISION
HAZEL
SANNE KRIST & LISELOTTE VERHOEF

2. INTRODUCTION
• SWOT analysis
• Strategic new vision
• Product innovation
• New image
• Logistic improvements
• Ordering system
• Prognosis
• Conclusion

3. SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats

4. STRATEGIC NEW VISION

5. PRODUCT
INNOVATION
• New products
• Better quality
• Profitable
• Global
• Modern
• Attractive
• Less products
• Sold in stores

6. NEW IMAGE
• Appealing
• Fresh
• Reliable
HOW?
• New logo
• Marketing
• Website make-over

7. LOGISTIC
IMPROVEMENTS
• Research team
• Distribution system
• Supply-chain management

8. ORDERING SYSTEM
• Clear
• Easy
• Fast
User friendly
Sales increase

9. PROGNOSIS
Costs
100
90
80
70
Costs x 1000 €
60
50
Costs
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Quarter

10. PROGNOSIS
Sales
160
140
120
Sales x 1000 €
100
80
Sales
60
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Quarter

11. CONCLUSION