Benefits of the Social Web: How Can It Help My Museum?

Benefits of the Social Web: How Can It Help My Museum? Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ aim-2009 ' tag http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/

Using Tools I Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Talks given in 2008 covered Web 2.0, accessibility & standards. Introduction Note also use of blogs, video blogs, YouTube, Twitter, …

Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0

Social Web: “ tools that enable people to create, share and connect with each other ”

Note the focus on the individual rather than the institution

Benefits of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NLW Example (1) ,[object Object],[object Object],[object Object],Example of use of Web 2.0 services embedded within a Welsh Assembly Government funded project

NLW Example (2) ,[object Object],[object Object],Examples from guest blog post by Paul Bevan on UK Web Focus blog / Bridging Worlds 2008 paper, National Library of Singapore http://www.youtube.com/watch?v=ykCAxSqziFY

NLW Example (3) ,[object Object],[object Object],[object Object],http://www.flickr.com/groups/cymru-wales/

NLW Example (4) ,[object Object],[object Object],[object Object],[object Object],http://www.ourwales.org.uk/index.php?...

Museum Example (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Museum Example (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Museum Example (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter - Supporting a CoP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter – Delivering a Service ,[object Object]

Twitter & User Engagement ,[object Object],[object Object],See <http://blogs.ukoln.ac.uk/cultural-heritage/2009/05/06/>

What Can Twitter Offer? ,[object Object]

Recognising The Barriers CyMAL (Newport) workshop Sep 2009 Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector CyMAL (Bangor) workshop Sep 2009

The Challenges Challenges Resources Expertise Time Money Understanding Legal Issues IT Services Colleagues Management Accessibility Sustainability Reliability Cultural issues Technical Issues Interoperability Privacy, DPA, FOI, .. Council OK, there are barriers. Does this mean we don’t do anything?

Take-up Of New Technologies ,[object Object],Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets … Early adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This talk looks at approaches for avoiding the chasm & reshaping the curve

The Backlash Is Predictable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it? It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term. Twitter? Another silly name. Trivial junk. Only for people with nothing better evolves to We must have a Twitter feed – impact; marketing; audiences; … and then (from the early adopters) It was meant to be fun. It’s been institutionalised, We want it back!

Beware The IT Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organisational culture

The Librarian Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organisational culture

From ‘Curator Coelacanth’ to ‘Curator Sapiens’ ,[object Object],[object Object],How should the museum profession evolve? Curator Raptor: Terrifying beast, rapidly destroying many of its competitors. However destruction of IT Servitus proved its own undoing. Species in grave danger of becoming extinct following an inability to respond to the rapidly changing climate. Curator Sapiens: Not as intimidating as its predecessor but has the agility & mental capacity to respond quickly to changing environment 

Let’s Be Realistic ,[object Object],[object Object],But what of the pitfalls? “ Am I bovvered?” Over-hyping expectations

The Council Firewall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Internet access policy for children From December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact Patricia Garrett on … Should the sector (a) welcome bans to dodgy places or (b) seek to open access and educate users? Organisational barriers

Some Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sustainability / Interoperability Again, this can happen within our sector (e.g. AHDS)

Support Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],Common Craft video clips ,[object Object],[object Object],[object Object],[object Object],Training & staff development

Deployment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UKOLN briefing papers available with Creative Commons licence. (over 40 docs published) Training & staff development

Deployment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Netvibes! (or similar) ,[object Object],[object Object],[object Object],[object Object],Low-hanging Fruit

Use Your Mobile Devices! ,[object Object],[object Object],[object Object],[object Object],[object Object],Low-hanging Fruit

Create RSS Feeds ,[object Object],[object Object],[object Object],[object Object],Low-hanging Fruit Your news items are important – content that changes But is your news available as RSS? If it isn’t it is trapped inside your Web site  NB blog software can be used to create RSS

Have A Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low-hanging Fruit ,[object Object],[object Object],[object Object]

Check Your Wikipedia Entry ,[object Object],Low-hanging Fruit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perhaps Have a Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],To be explored in workshop sessions

Conclusions The future is exciting - but Curator Sapiens will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

Benefits of the Social Web: How Can It Help My Museum?

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Benefits of the Social Web: How Can It Help My Museum?