This screenshot shows the homepage of Placeblogger, an organization that supports independent local news sites. The homepage features information about Placeblogger's history and support of local journalism. It also provides biographical details and social media links for Lisa Williams, the founder of Placeblogger.

1. Screenshot
of
Placeblogger
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2. placeblogger

3. Placeblogger
World HQ
Now with free coffee!
Cambridge, MA
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4. Robotic
cats
Legos
Liquid
nitrogen
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5. Lisa
on
Twitter:
@lisawilliams
Lisa
on
tumblr:
lifeandcode.tumblr.com
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6. placeblogger

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8. When we began looking in 2007 1 in 8 Americans
lived in a city or town with a placeblog
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9. Now that number is 1 in 2
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12. A
Brief
History
of
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13. Independent local news sites
dramatically outnumber both
traditional dailies and VC/foundation
backed news startups such as
Patch or Bay Citizen
4100
1422
800
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18. Independent local news sites
dramatically outnumber both
traditional dailies and VC/foundation
backed news startups such as
Patch or Bay Citizen
4100
1422
800
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19. But only 4% of
independent local
news & community
sites
have a rate card
164
1422
800
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20. Churn
stats
Churn!
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21. “Of
some
1,200
sites
in
J-­‐Lab’s
database
of
community
news
sites,
about
half
are
inactive.”
J-­‐Lab.org
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23. No,
not
really
Churn
has
always
been
>%50
And
that’s
normal
for
startups
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24. An
even
briefer
history
of
private
equity
skullduggery
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30. IPO,
woo
hoo!
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31. placeblogger

32. Not
so
much.
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33. The
resulting
company
is
$1.9
billion
in
debt
and
trading
at
under
$1.
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34. 5
liquidity
events
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35. You
know
what’s
really
depressing?
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36. And
that
story
played
out
again
and
again
across
the
United
States.
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37. The
Shape
of
Capital
Shapes
Our
Media
“Traditional”
media
companies
get
pumped
and
dumped
by
private
equity
While
independents
have
no
source
of
startup
capital
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38. Downton
Abbey
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39. Downton
Abbey
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40. A
short
list
of
pikers
who
didn’t
get
paid
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41. Isaac
Newton
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42. Thomas
Jefferson
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43. Sometimes
things
are
worth
doing
because
they’re
worth
doing
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44. But
that’s
not
enough
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45. Thanks!
Lisa
on
Twitter:
@lisawilliams
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46. github.com/lisawilliams
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47. A
learn-­‐to-­‐program
blog
written
with
journalists
in
mind
http://lifeandcode.tumblr.com
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48. Get
Excited
&
Make
Things
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