User Experience Mentor Shares 5 UX Truths
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Lisa Tweedie is a User Experience Mentor who provides guidance on user experience principles. She discusses how she got into this field through her education in psychology and worked on research projects before transitioning to user experience roles. She defines user experience and explains how the concept has evolved over time, drawing from fields such as cybernetics, computer science, and interaction design. In her role, she mentors others on five key user experience truths: you can't just ask people what they want, design involves making choices from many possible solutions, borrowing ideas is acceptable, testing with users early and often is important, and that user experience is constantly changing.
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User Experience Mentor Shares 5 UX Truths
- 1. Lisa Tweedie User Experience Mentor Tweedie Consulting
- 2. Plan • How did I get to be a User Experience Mentor? • What is User Experience? • What I do on a daily basis • How you could do this too!
- 3. What sort of person are you?
- 4. How did I get here? • 1983 O-levels (GCSEs) – Lots of B’s • 1985 A-levels – Maths, Physic, Chemistry – Very bad results • 1986 Engineering Product Design, South Bank Poly • 1991 BSc(Hons) Human Psychology, Aston University • 1992 Research Assistant – Applied Psychology Unit, Cambridge • 1997 PhD Human Computer Interaction, Department of EEE, Imperial College, London • 1998 Post Doc Imperial College London • 2000 Nortel Networks – Network Management, Telephone Fraud • 2001 Oracle – Jdeveloper – UML Modellers • 2005 Lecturer – Bath University – Interaction Design • 2007 Tweedie Consulting – User Experience Mentor • 2013 Next???? Maths???
- 5. What is User Experience? Does this sign work?
- 6. Where did UX come from? 1950’s -> Cybernetics 1960’s and ‘70’s -> Computer Science, Ergonomics & Man- Machine Interface (MMI) 1980’s -> Human Computer Interaction 1990’s -> Sociology (Enthnology & CSCW) 2000’s -> Interaction Design & Usability Engineering Now -> User Experience
- 7. Psychology lowlevelempiricallybased • Gestalt Principles • Cognitive Psychology e.g. • Mental Models • Cognitive Strategies • Memory, Attention and Reaction Time • Individual differences
- 8. Applied Psycholgy Unit, Cambridge
- 13. Simple view
- 14. Reality is always Complex
- 15. So why Ux? What has changed?
- 16. Ubiquity “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser, Scientific American, September 1991lv
- 17. What I do Mentor(teach): FiveUserExperiencetruths UX truth1: You can’t just ask people what they want. UX truth 2: Design is about making choices from many possible solutions Ux truth 3: Borrowing is Ok UX truth 4: Test with users, Early & often. Ux truth 5: Ux changes every day
- 18. UXtruth1: You can’tjust ask people what they want. peopleareverygoodatadaptingtotechnologyandcontextsandtheydon’t alwaysunderstandwhatwouldbeagoodsolutioninagivencontext.Oreven thepossibilitiesavailable.
- 20. Two examples from Krug
- 21. Don’t make me think • Where do you plug the mouse? • Where do you plug the keyboard? • top or bottom connector? • Do the colour coded icons help? 1st March 2005 From: www.baddesigns.com
- 22. Removing thinking (i) A provides direct adjacent mapping between icon and connector (ii) B provides colour coding to associate the connectors with the labels 1st March 2005 From: www.baddesigns.com
- 23. We tend to over design Getridofhalfthewordsonthepageandthengetridofhalfofwhatsleft
- 24. Web sites are like Billboards Designpagesforscanningnotreading
- 26. UXtruth 2: Designis aboutmakingchoices from manypossible solutions Imaginary The reality
- 27. Early Design is where the action is!
- 30. Example: Building a Website 8thMarch2005
- 33. Balsamiq
- 34. Axure
- 38. Ux truth 3: Borrowing is Ok
- 40. Competitors:http://www.ugallery.com/moderndwelling • Ugallery – this is clever because users can start searching straight from the homepage – makes use of both browsing and directed navigation. They make heavy use of the idea of “collections” In the lower part each row represents a different “collection” and the box with words is simply a title for that collection. So clicking on a picture takes you to a filtered search on that collection. They could be more explict about the fact that a row represents a collection but otherwise I think this is an excellent design.
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- 42. Saatchi Online – Home Page Very simple design Art is shown on the first page They don’t actually have a page for searching with filters – they rely entirely on search. However their search page is very good (see next page).
- 43. Categorized Search Search results are shown in useful grouping. This means that you don’t need the use of many up front filters which is more relevant to this sector. After all customers are buying art not groceries!
- 47. UXtruth 4: Test with users,Early & often. Keepitsimple.Sharethetestwitheveryone
- 48. Why involve users at all? • Problems with the design process • Designers intuitions are often wrong • Interviews etc not precise • Requirements are not exact. The designer cannot know the user’s situation sufficiently well to ask ahead of time about things that will come up as design progresses. • Solution • Designers should have access to representative users • END users, not their managers or union reps! The user is just like me
- 49. Early & Often
- 50. Uxtruth 5: Ux changesevery day
- 52. Be preparedto changethings radically!
- 53. Summary • You can’t just ask people what they want – design requires thought. • Design is about making complex choices from many possible solutions • Borrowing is ok – it’s actually reuse! • Test with Users: Early & Often. Keep it simple. • Ux is changing every day – keep learning. Resources: www.odesk.com www.uxstackexchange.com www.conceptfeedback.com www.balsamiq.com www.quora.com
- 54. How can I do this to? You could start now! Learn Balsamiq, use Kickstarter, join Odesk Dream – get a notebook – sketch your ideas Start a project – help your local community
- 55. Thanks for listening Any Questions?????
Notas do Editor
- I see User Experience as standing between Emipirical understanding and aesthetic. It is really Design.
- Ux is everywhere - Ask for comments
- Rich source of theory in Psychology
- There is a hug long history of studying our use of technology
- In the nineties HCI recognised that sociology ethnography was important. People started to many more people watching studies
- Of course computer science gives us the new technology and tools.
- In fact a huge impact has just been design. Much of the advances have come straight out of industry with very little impact from research.
- Lots of people are trying to design it. And if you look at any job advert for a User Experience person – there are a huge variety of titles . Skilss required.
- This is my own simple view of what UX is. It is the understand of the relationship between humans, computers and contexts.
- But the truth is that reality and real life stituations are not simple. There are many varied types of users to consider. Technology comes in many forms
- Ask for comments
- Would these women be able to come up with idea of a GUI. Would they be able to understand that it might help them? Can’t just ask people what they want – Design requires careful though
- Steve Krug goes a step further
- Examplars – busy professional people, art lover, money to waste, part of interior design, keeping up with peers, functional and spartan. Don’t lose customer. LoveArt – like art, prepared to buy piece of art instead of two holidays a year, early adopter, quirky, mid twenties thru sixties, not necessarily families or family grown up, probably got a design background, Bit more character