O9654467111 Call Girls In Dwarka Women Seeking Men
Top Ten Tips for Social Media Engagement
1. Top 10 Tips for Improving
Social Media Exposure
for the Aesthetic Practice
2. Founder/Owner: Lisa MarieWark & Assoc.
Affiliated Associations
Founding Member: Medical Spa Association
Member: International Spa Association
Public Member: Nevada State Board of Dental Examiners
3. Top Ten Social Media Tips
1. Social Media Strategy
2. Define Your Brand
3. Define Your Audience
4. Content is King
5. Strengthen and Protect Your Brand/Reputation
6. Foster a Network of Followers & Champions/Influencers
7. Extend Opportunities of Engagement
8. Identify Real Trends by Listening to conversations
9. Optimize each social media campaign
10. Maintain and manage all your social media platforms
8. “A brand is what people say
about you when you’re not in
the room.”
-Jeff Bezos
Amazon.com
Founder/CEO
9. Tip #3: Define Your Audience
1. Patients- patients
2. Medical Professionals
3. Social Forums- content
sharing
10. def (wikipedia.com) - "A type of website with regular entries of commentary,
descriptions of events, or other material such as graphics or video."
Tip #4: Blogs – Content is King
• Approximately
200 million
blogs
• The majority of
web users
interact with
blogs every
single day
11. “Brandtelling”
Blogging
“Brandtelling is built on the
foundation of connecting people
through a story that is relevant, real,
and repeatable.”
-Arthur Germain, Communications Strategy
Group
11
12. Promote Your Brand’s Values
your Social Media Message
must convey your core
values ( healthcare, etc.)
Everything you do in social
media relates to your
marketing message –
Brand Ambassadors
Generate a following
through openness about
yourself and your business
(no mixed identification)
19. Your Patients are Looking for
YOU ONLINE
“Eight-in-ten internet users look online for health
information, making it the third most popular online
pursuit….following email and using a search engine.
Since one-quarter of adults do not go online, the
percentage of health information seekers is 59%
among the total U.S. adult population.”
19
Source: Pew Internet & American Life Project, Feb. 1, 2011; http://pewresearch.org/pubs/1875/internet-health-
topics-accessing-updated-data
20. Social Media & YOU
YouGov Healthcare Report findings:
57% said that a social media connection
with a hospital or medical practice was
likely to have a strong impact on their
decision to seek treatment at that facility
81% of consumers believe that if a
hospital or medical practice has a strong
social media presence, they are likely to
be more cutting edge, creating a halo effect
across clinical functions
20
Source: Consumers’ Use, Preference and Expectations of Hospital Social Media,
http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/
21. Top Ten Social Media Tips
1. Social Media Strategy
2. Define Your Brand
3. Define Your Audience
4. Content is King
5. Strengthen and Protect Your Brand/Reputation
6. Foster a Network of Followers & Champions/Influencers
7. Extend Opportunities of Engagement
8. Identify Real Trends by Listening to conversations
9. Optimize each social media campaign
10. Maintain and manage all your social media platforms
22. Lisa Marie Wark, MBA, (702) 374-1944
@LisaMarieWark, lmwark@gmail.com
www.LisaMarieWark.com
www.BuyYourApp.com
Notas do Editor
So, a brand is not just a person, or a logo or a set of colours, it’s all aspects of what it takes to make up a company. It’s a feeling. I myself am not a brand, but everything I do, the way I present myself, the attitude I have in all of my correspondence, online presence and TV work contributes to my brand. There are aspects we can control about it, but people will talk about us when we’re not there. “A brand is what people say about you when you’re not in the room.” Jeff Bezos. Brand is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their teeth or has a tooth ache or has lost a tooth, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the client will come to expect.
-Brands have to be worth the time they ask for from consumers, SO YOU HAVE TO HAVE A STRATEGY.
-Figure out who your audience is: male vs female, age, income, interests.
-Remember that sm reinforces yours, and your clients’, values. Every post you make should keep coming back to that.
-If your clients don’t believe in what you say, maybe you don’t really want them as a client.
-You can’t think of social media in isolation. It’s not a part of your marketing strategy that can stand alone. Rather, everything you say or do should relate to every piece of marketing tools that you have, whether it’s the branded pen you carry in your briefcase, to the way you talk about your company over dinner with a friend. Transparency, and honesty with yourself and your clients, is key.
-photo important as it reflects on your brand
-personal site and business site (or hashtag) should be separate (give example)
-good to have personal and business as can humanize your brand (again, not a faceless corporation)