What are the new rules shaping the future of fashion & retail tech? Where are the biggest opportunities? Retail isn't dead, but it IS evolving for the new consumer, learn how.

1. Lisa Morales-Hellebo
CEO/Founder, REFASHIOND
lisa@refashiond.com
lisahellebo.com
@lisahellebo / 202-251-0420
EMBRACING
DISRUPTION
IN FASHION TECH

2. 22
Fashion Tech
= all innovations living at the
intersection of fashion, retail, and
technology

3. SUPPLY CHAIN PRODUCT
ADVERTISING &
PROMO
SALES &
DISTRIBUTION

4. SUPPLY CHAIN PRODUCT
ADVERTISING &
PROMO
SALES &
DISTRIBUTION

5. 55
http://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion
$2.4 trillion
annual industry revenue

6. 66
$250 billion
annual n apparel sales
https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/

7. 77
$3.4 billion
of that was Amazon
https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/
https://www.cnbc.com/2017/07/10/heres-how-the-amazon-effect-is-hitting-the-apparel-industry.html

8. Are you investing in the future or the past?
Digital IMMIGRANTS Digital NATIVESVS

9. Digital IMMIGRANTS

10. Digital NATIVES

11. Advertising was king.
IN THE PAST

12. Advertising is a tax
only poor people pay.
- Scott Galloway, L2
THE NEW RULES

16. wardrobe

18. Retail as we know it
has committed suicide.
Death by an echochamber of self-mutilation.

19. DEPARTMENT STORES

25. Create meaningful
experiences.
THE NEW RULES

26. ONE SIZE DOES NOT FIT ALL

27. SPEAK TO TRIBES

28. POP-UP SHOPS

29. TRIBE SHOPS

30. TRIBE SHOPS

31. TRIBE SHOPS

35. Industry sea change.
THE NEW RULES

36. Digital IMMIGRANTS Digital NATIVESVS

37. Customization.
THE NEW RULES

42. Ethical & transparent.
THE NEW RULES

47. Latino market.
THE NEW RULES

48. 4848
of total U.S. population growth
from 2010-2015 came from the
Hispanic Population
http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html
50%

50. 50
Cultural duality
is more likely the norm
http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html

51. 5151
DESPACITO

52. 5252
HAMILTON

53. 5353
Hispanic
buying power growth
outpaces the total population
http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html

55. Final thoughts.
ONE MORE THING...

56. 1 Blockchain
2 Future Commerce
3 Contextual Recommendations & Search
4 Augmented Reality
5 Signal Graph
6 Privacy & Service Bots
7 Personal Data as Currency

57. CEO/Founder,
REFASHIOND
Lisahellebo.com
lisa@refashiond.com
@lisahellebo / 202-251-0420
Lisa Morales-
Hellebo