The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.

2. Inbound Marketing

3. The Marketing System convince cultivate connect clutter AUDIENCE need PROVIDER value

4. Decision Making They are in charge! Need Recognition Information Search Alternative Evaluation Purchase Decision Post-purchase Evaluation Connect Convince Cultivate

6. Blogging

11. What blogs do you continuously follow? Why do you come back?

12. SEO

14. SEO Ranking Factors http://www.seomoz.org/article/search-ranking-factors#overview

16. Keyword Usage

18. Social Media

23. Reddit (cont’d)