2. About Me
Marketing Professor: e-
Publishing
Web Strategy for 8 + years
1 Year Personal Blogging
Project
Currently a Strategic
Marketing Consultant
3. Before Starting
What is the purpose/mission of your blog?
Career advancement
Generate business/clients
Make money
Personal growth
What are your tangible goals? #
subscribers, comments, shares, timeframe, etc.
4. Who Cares?
Think about your audience. What
are their needs & expectations?
Be useful.
Where are they on the web?
Select your feeder sources.
What is your strategy? Create
some boundaries.
Don’t try to be everything to everyone!
5. 12 Tips for Success
1. Create an editorial calendar, but don’t expect to stick to
it – unplanned posts are often the best.
2. Publicize some commitments.
3. Include your photo and your personality.
4. Develop your taxonomy ahead of time
(categories, tagging, keywords).
5. Be consistent with your style (short vs wordy, creative
vs to-the-point).
6. Get out there with your camera, now! And remember
Creative Commons.
6. 12 Tips for Success
7. Use a variety of supporting media
(video, infographics, photos, audio, etc.) but make it
relevant. Use captions.
8. Don’t lose them once they are there. Let them
subscribe via email and RSS. Ask for comments.
9. Reuse your content – share with other blogs.
10. Be original! Don’t just recycle other people’s content.
11. Keep your eyes open! Good content comes from many
sources – not just your own head.
12. They won’t laugh at you!
7. Choose the Technology
WordPress: Free version vs. Open-
source, downloadable version
Supporting Accounts/Tools:
YouTube or Vimeo
Google (Analytics)
Gravatar,
Feedburner
Facebook, Twitter, Flickr
Activity: Set up a blog on WordPress.com
8. Appearance Options
Naming your blog + URL
Name can change, URL remains
the same
Select a Theme with Options
Header, Mobile Options, Custom
Options (colours, etc.)
Core Widget Set:
Recent
Posts, Archive, Categories, RSS &
E-mail Subscribe, Menu
10. Important Settings
Reading Settings – Your front Page, # of posts per
page, auto-email to subscribers
Privacy Settings – Search engines
Sharing Settings – Enable social media
Activity: Enable Social Media for your Blog
11. Making a Post
Capture inspiration when you have
it – set aside a chunk of time
Don’t force it – walk away and
come back to it
Get someone else to read it!
Include blog and post-specific
keywords
Make promoting it part of the
Scary, but Rewarding!
publishing process
Celebrate each post!