Building successful digital teams is not about hiring based on experience, but rather on how they think, ability to work as a team and encouraging people to disagree. This is my story of building such a team and what I believe is the key.
27. In print On TVOn Radio
New York Post (250k)
Yahoo Finance (131k)
Today Show (NBC) (2.5
million)
Virgin Radio Canada (7.8k)
ESPN Radio (59k)
WKRC Radio (79k)
E!News (3 million)
39. After 12 months - 5 campaigns + outreach
Their target term, “Contact Lenses”, searched 74k times a month, moved
from position 12 at start to position 2
10
12
14
16
18
20
22
24
01/04/2017 31/05/2017 30/07/2017 28/09/2017 27/11/2017
40. After 4 months:
Keyword Search Volume Before After Change
CASINO 74,000 33 10 +23
blackjack 27,000 >100 20 ++
roulette 18,000 29 20 +9