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Using Creative
Campaigns
to WIN in SEO
@LisaDMyers
Award winning Creative AND technical SEO Agency.
10 Nationalities - 13 different languages - All under one roof
FCUK
SEO
Buying links in 2015 is very RISKY business!!
Sure. It can still work.
You can get the rankings, the
traffic, the money..
…but for how long??
WHAT IS THE RISK OF YOUR
LINK DEVELOPMENT
STRATEGY?
You PAY or I’m bloody well
going to no follow that link
Attract rather than Sell
Create content that DESERVES links and
MARKET that content.
MAKE GOOD
SHIT
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X O X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Think like a 50s Ad Age
and execute like a g
Getting the BIG links
Our Mission: Link Equity
What we wanted to do
Target VERY high authority sites
+ pick up secondary links as a result
= Quality and volume
CONCEPT
RESULT
Any BIG links?
314
Linking Root Domains
2 Million Views
623,691 Views
Social
Total 169,822, of which:
Facebook: 56,077
Tweets: 4,728
Google+: 1,384
Stumbles: 103,101
LinkedIn: 907
Pinterest: 3,625
It’s not bragging if it’s true
Expedia Nordics
MISSION: Big Links + Country Specific
coverage
Santa’s Hollywood Holiday
45 LINKS
Why didn’t you
just say so,
I love that shit!
How?
Luke:
LUKE: I CAN’T
B E L I E V E I T .
YODA: THAT IS
W H Y Y O U FA I L
What’s the biggest difference between
Richard Branson and someone working in
Macdonals?
What makes someone successful?
- IQ?
-Education? Upbringing? Support?
-Luck??
100 people theory
HOW YOU THINK
I need a volunteer!
It’s not who you are that holds you back, it’s
who you think you are.
– David Brinkley
“ DO, OR DO
NOT, THERE IS
NO TRY. ”
- Yoda
THANK YOU!
Lisa@vervesearch.com
@LisaDMyers

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Generating Big Links for SEO

Notas do Editor

  1. 42, have two sisters, Divorced, have 2 kids (one boy, one girl) Had the same education, Had an alcoholic father growing up that wasn’t very nice to them. Do you think that all these 100 people will act the same, have the same personality? - The difference is HOW THEY THINK
  2. A person sits down on a chair arm out, test strength. Now ask the person to put out their arm to test their strength. Then talk about how we 400 years ago believed that the earth was flat, now we now it’s round and hopefully most people does as well. Ask volunteer whether they believe the earth is flat or round. Now ask if they pretend they believe that the earth is flat, say out loud “the earth is flat”. Arm out, test their strength. So you lost physical strength because you didn’t believe in what you were saying. Now let’s try something else, think of something that makes your really happy, a memory or feeling. Hold the thought, put your arm out. Strong. Now think about something that makes you really angry or a bad memory, hold out your arm. Lost strength again. Basically if we are made to do something that we don’t believe or think negative thoughts it makes us weaker physically!