Fanattik Leadership Program

FANATTIK
Fueling the potential of students worldwide
LISA MAYER
FANATTIK
p: 513.833.4866
BRAND
e: lisa.mayer@fanattik.com OVERVIEW

FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved

Educate, Collaborate, Inspire...

Our mission is pretty simple: give college students across the country a unique educational
and entrepreneurial experience, the tools, and the opportunity to test their ideas.

Part business, part education, part fashion, part marketing, part design...The College
Campus Program is a revolutionary integration of all areas needed to build a successful
brand…built and managed by students.

This innovative Campus Program provides students with a platform to test their ideas,
develop project management skills, and work independently & in teams.

Fueled by a common passion to initiate social and environmental change around the planet,
Student Teams beneﬁt from the unique skill-set each individual brings to the whole. Some
students will explore interests in sales and marketing, others will get creative with apparel and
promotional materials design. Some students will gravitate toward the ﬁnancial aspects of
business management, while others will excel in the high-energy role of planning live and on-line
sales events.

It’s all part of the FANATTIK Campus Program experience!


STUDENT
COLLABORATION + Co-Creation

Involve Students in the CONSUMER LED

design, sales and YOUTUBE
User-Generated
marketing process to WIKIPEDIA Content
Mass Collaboration
inspire, educate and build
an iterative community of
creators.
STANDARD PERSONALIZED
PRODUCT CoCREATION PRODUCT

Co-Creation ampliﬁes our
expertise to build on what
students want to see in their IKEA
apparel. This happens
Co-Production
NIKE ID
Mass Customization
through continuous Mass Production

engagement with student
COMPANY LED

teams and iterative creation.


Educate, Collaborate, Inspire
Students in the program draw inspiration from their shared passions and interests in the global
community and then collaborate with other students, consumers and with marketing and design
teams at FANATTIK. What’s not to love? Students learn about the brands and social causes that
inspire them most and then apply their ideas to real world business.

STUDENT


Getting Started is easy
FANATTIK provides:

• Online training and Management tools
• No upfront costs (we handle all design, technology, production and payment collection)
• National support for strategy, sales, marketing and promotional materials
• Network with other schools to leverage collective knowledge

Campus teams utilize an
online management tool to
manage all details for their
projects. This is an easy way
to keep all information,
communication and content
organized.

• Announcements
• Schedules
• Project Management
• Contacts

5

STUDENT INVOLVED
MARKETING & DESIGN

• FEATURED DESIGNER *

Mike
H HO R
R OL
JOHNSON
C U
Mike is a Graphic Design student. Being
involved in the program has given Mike the

E
S O

opportunity to pursue his passion of designing
fashion for a good cause... And getting to
see your friends wear you creations doesn’t
Y

hurt either.

AGE: 22
E

CAUSE: Wildlife Conservation
PET: Pug named Sparky
FAV COLOR: Navy Blue
PERSON TO MEET: Pete Wentz

6

E-COMMERCE+
ONLINE DESIGN LAB

A mix of On & Off Campus Retail, Online, and Popup
FANATTIK will work with students to utilize various channels for marketing and distribution of their designs for student
organizations, clubs and even collegiate licensed apparel. This support will enable students to fundraise for their student
organization while raising money for a cause along the way.

7

CASE STUDY 1
UC Berkeley (Cal)
Course Name: Introduction to Social Entrepreneurship

During the winter of 2010 at UC Berkeley (Cal), the FANATTIK Campus
Program was implemented into the Center for Entrepreneurship and
Innovation through a unique club driven by and for the students! This club
used the Campus Program to involve students in learning key fundamentals in
social entrepreneurship through their focus on the socially responsible apparel
brand Edun Live, founded by Ali Hewson and Bono of U2. Students not only
gained exposure to entrepreneurship, but also learned skills relevant to
various areas of business such as design, marketing, e-commerce and
business operations.

Students were able to build partnerships with clients from a variety of on
campus organizations, departments and local businesses. During their time in
the class, the student team managed over 10 projects from start to ﬁnish,
including:

Model UN Annual UC Berkeley Conference- Students designed the annual
event shirt for all attendees at the annual UC Berkeley Model UN Conference of
2010. This kick-off project was a huge success as it exposed the Edun Live
brand to students at UC Berkley and the other colleges in attendance.

Cal Day Spirit and Outreach Event- The students were so inspired they even
designed their own shirt to launch at this campus event with over 16,000
students. At Cal Day, they sold out of their apparel proving that hard work and
inspiration goes a long way! The overwhelming success and feedback from
the event conﬁrmed their desire to establish a student organization on
campus. This innovative student brand, “EthiCAL Apparel” is a new socially
responsible apparel option for students at Cal.


CASE STUDY 2
Oregon State University (OSU)
Course Name: Intro to Business

The FANATTIK Campus Program was launched during
the fall of 2009 at Oregon State. This exciting
program exposed students in the College of Business
to real life marketing, sales, design, operations,
ﬁnance and project management. Students not only
learned how to sell this socially responsible apparel
brand into various sales channels on campus, but also
learned more about the importance of social
networking in the brand - and how EVEN Facebook
can be relevant to EDUCATION. Students discovered
that by understanding the lifestyle of their consumer
they were able to successfully sell and market their
brand. Types of consumers that the student’s
targeted successfully were:

• Fortune 500 corporations
• Small businesses
• Campus organizations
• Campus departments
• Schools (K-12)
• Colleges (nationally)


JOIN the Movement

Involving students in the design, sales and marketing
process to inspire, educate and build an iterative
community of creators.

CONNECT
LISA MAYER
Vice President
p: 513.833.4866
e: lisa.mayer@fanattik.com


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