Design—and design thinking—are powerful processes that are now getting more traction in management circles. While it’s well understood that design can be used to improve products and communications, it’s less understood that it can be used to craft services, customer experiences, internal processes, organizational structures, strategic decisions, and business models.

1. STEAL THIS IDEA
Ladder of Design
Leverage
BY MARTY NEUMEIER

2. Design—and design thinking—are powerful processes that are now getting
more traction in management circles. While it’s well understood that design
can be used to improve products and communications, it’s less understood
that it can be used to craft services, customer experiences, internal processes,
organizational structures, strategic decisions, and business models.
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

3. If designing is the process of “changing an existing situation into an improved
one,” as Nobel Laureate Herbert Simon defined it, then the higher up the
ladder design is employed, the greater the return on investment. Using Simon’s
definition, anyone in the company can be a designer, even the CEO.
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

4. SOURCE: THE DESIGNFUL COMPANY BY MART Y NEUMEIER
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
W W W. L I Q U I DAG EN CY.C O M

5. Find more Marty Neumeier ideas to steal at
liquidagency.com/blog
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER