When I founded FAB Communications, my initial goal was to rack up as many entertainment clients as possible. But when I joined BNI in 1998, people started referring small business colleagues and entrepreneurs. Folks were sending me dentists, financial organizations, and planned giving advisors! None of those were as sexy as the stuff I was doing in entertainment. But once I sat down with the potential client, I understood what their goals were and how I could help them. It actually was sexy. Now most of my practice is focused on entrepreneurs and bringing them into the spotlight and showcasing their unique abilities. Here is a gallery of some of my favorite pieces of publicity for entrepreneurs.

1. Dr. Ngozi Etufugh didn’t care about being featured in dental/orthodontic media. She wanted
to be positioned as a BUSINESSWOMAN. What better than to be featured in the premiere
African-American business journal?

2. A Planned Giving Advisor client wanted to be used as a reference in major papers, and
he was in this in the Wall Street Journal piece.
The Wall Street Journal
A Lesson From Buffett: Give While Living
Billionaire's Gift Shows Benefits
Of Giving Now -- Still, Some Donors
Can Risk Running Out of Funds
By RACHEL EMMA SILVERMAN and ELIZABETH BERNSTEIN
July 5, 2006; Page D1…excerpted
Still, once the money is out of your pocket and in the charity's coffers, it's irrevocable, which
means you can't take the gift back. For some people, therefore, bequests are a safer bet
because they can change the terms of their will -- including how much they'll give and to
whom -- until they die, says Tony Martignetti, a New York fund-raising consultant for
charities. What's more, many donors' wealth is tied up in illiquid assets, such as real estate
or a family business, that might not be freed until death. And, of course, many donors
choose to make substantial gifts during their lifetime as well as support their favorite
charities or family foundations in their wills.
There is an ever-growing roster of ways to give away your money besides just writing a
simple check to a favorite charity. Some methods, such as popular donor-advised funds, can
be great tax-savers. A few charities, such as the Jewish National Fund, have new "donor-
managed investment account" programs in which financially savvy donors can manage the
investment of their charitable gifts, allowing the money to grow substantially even after it's
donated.
….

3. New business venture needed some press to get the ball rolling. How about a profile
in the #1 magazine for their demographic?!

5. Watch the NY-1 clip of the Nat’l
Association of Securities Professionals’
Hall of Fame Gala below

6. The inaugural National Hip-Hop Political Convention in July 2004 registered over
100,000 new voters in 20+ states. Co-chair, Baye Adofo Wilson gets interviewed
by WMBC News on the first day of the Convention.
Watch the WMBC-TV clip below

7. BLACK ENTERPRISE DECEMBER 2002

8. KING
MAR/APR2004