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Semelhante a Customer development oxford 14.02.2015 (20)
Customer development oxford 14.02.2015
- 1. THIS WEEK
Monday Afternoon Customer Development
Tuesday Morning Business Model Design
Tuesday Afternoon Investment
Thursday Morning Pitching
Thursday Afternoon Negotiation
- 6. ONE DAY
A man wakes up, turns on the radio, goes upstairs,
turns on the light, and kills himself.
Why?
- 19. Dear son,
You are the best and your idea is
awesome. You should do it -
I will buy one.
Your Mom
- 20. Dear son,
I never understood why you
didn’t take that corporate job.
Your idea will fail. Go back to
school.
Your Mom
- 42. This is great for finding opportunities
to help in outlying cases.
But it’s still too general.
- 60. If you’re in the mindset of a learner,
trying to understand the customer,
you’re doing great!
- 63. You’re already good at it -
you just don’t know it yet.
Just like you already speak French!
- 67. Let’s say you have a
travel booking app idea.
We want to learn about travel in
people’s lives.
- 71. Goals tell us where we fit in
the bigger picture of their life.
Listen for -ly words, like
quickly, or cheaply.Goals
- 72. Actions give us a sense of if
they care enough to do
something, and if so, what
their options are.
Actions
- 74. Demo!
I’ll talk to one of you and
point out the signals I hear.
Did you catch them too?
- 85. Now try it!
Put your sheets down on the table.
Point to phrases you don’t understand
and ask the interviewer to explain
what was going on.
- 94. There are a couple
people I can intro you
to, when you’re ready.