Learn more about the growing influence of Singapore's Affluent Millennials. Download the full report here: https://business.linkedin.com/marketing-solutions/c/15/7/millennials-research
2015 Singapore Affluent Millennials Research Study Infographic
1. Marketing Solutions
SGD $150k+ Aged 18 - 3493%
2x
more likely than Affluent
GenX to gain wealth from
their own business
Affluent
Millennials are
Definition of Affluent Millennials
born in the
1980’s to1990’s
net investible assets
excluding real estate
hold a graduate
degree or higher
Soloist
conduct their own
research and make
decisions
45%
Affluent Millennials
seek content
from Financial
Services brands
on Social Media
Top Financial Content
sought by Affluent Millennials
Affluent Millennials
are open to financial
offerings from
non-financial brands
#1
Information
on Financial
Products/Services
Expert
Commentary
on Markets
Personal
Investing
Affluent Millennials
SINGAPORE
Validator
conduct their own
research but validate
decisions with advisors
54%
59%
How Affluent Millennials
make investment decisions
36%
#2 #3
Top brands
being considered
*GenX = Aged 35 - 49
Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015