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Marketing Solutions
SGD $150k+ Aged 18 - 3493%
2x
more likely than Affluent
GenX to gain wealth from
their own business
Affluent
Millennials are
Definition of Affluent Millennials
born in the
1980’s to1990’s
net investible assets
excluding real estate
hold a graduate
degree or higher
Soloist
conduct their own
research and make
decisions
45%
Affluent Millennials
seek content
from Financial
Services brands
on Social Media
Top Financial Content
sought by Affluent Millennials
Affluent Millennials
are open to financial
offerings from
non-financial brands
#1
Information
on Financial
Products/Services
Expert
Commentary
on Markets
Personal
Investing
Affluent Millennials
SINGAPORE
Validator
conduct their own
research but validate
decisions with advisors
54%
59%
How Affluent Millennials
make investment decisions
36%
#2 #3
Top brands
being considered
*GenX = Aged 35 - 49
Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015

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2015 Singapore Affluent Millennials Research Study Infographic

  • 1. Marketing Solutions SGD $150k+ Aged 18 - 3493% 2x more likely than Affluent GenX to gain wealth from their own business Affluent Millennials are Definition of Affluent Millennials born in the 1980’s to1990’s net investible assets excluding real estate hold a graduate degree or higher Soloist conduct their own research and make decisions 45% Affluent Millennials seek content from Financial Services brands on Social Media Top Financial Content sought by Affluent Millennials Affluent Millennials are open to financial offerings from non-financial brands #1 Information on Financial Products/Services Expert Commentary on Markets Personal Investing Affluent Millennials SINGAPORE Validator conduct their own research but validate decisions with advisors 54% 59% How Affluent Millennials make investment decisions 36% #2 #3 Top brands being considered *GenX = Aged 35 - 49 Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015