Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia. Presentazione di: - Next Generation Recruiter - Sponsored Jobs - new jobs experience - nuova flagship App - LinkedIn Referrals

1. Tuffati nelle novità
di LinkedIn
Scopri le novità sui prodotti LinkedIn
finalizzati alla Talent Acquisition ed
Employer Branding

2. Customer Success Manager
Francesco Costanzo
Customer Success Manager
Valentina Napoli
Presenting today for you

3. Today’s agenda
• A brief introduction about LinkedIn
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral

4. LinkedIn: A global pool of talent
5M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
2M+
SAUDI ARABIA
23M+
BRAZIL
124M+
UNITED STATES
OF AMERICA
12M+
CANADA
34M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
2M+
UNITED ARAB EMIRATES
20M+
UNITED KINGDOM
11M+
FRANCE
8M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
6M+
NETHERLANDS
2M+
SWEDEN
8M+
SPAIN
16M+
CHINA
414M+ Members
worldwide
+2 New members per second
4

5. STAY INFORMED
through professional
news and knowledge
CONNECT
with the
professional world
GET HIRED
and build your
career
LinkedIn empowers members to
connect to opportunity
© 2016 LinkedIn Corporation. All Rights Reserved. |

6. Create economic opportunity for
every member of the global workforce
Our vision
© 2016 LinkedIn Corporation. All Rights Reserved. |

7. Realize your
dream job
Find work Be great at
what you do
© 2016 LinkedIn Corporation. All Rights Reserved. |

8. Connect talent with
opportunity at massive scale
Our Core Value Proposition
© 2016 LinkedIn Corporation. All Rights Reserved. |

9. THE ECONOMIC GRAPH

10. Next Generation Recruiter

11. The next generation of Recruiter

12. Why did we re-imagine Recruiter?
Because today, finding and engaging talent can be hard and time consuming.
Recruiters got into recruiting to hire amazing people for their company, and in
the process, change lives. But somewhere along the line, finding talent became
so time consuming that recruiters stopped spending as much time doing what
they love.
1
2
4
Identifying the right requirements for the role is tough; you can easily forget what skills or
traits are important.
Translating those requirements into an effective search can be challenging; building and
modifying the search is hard, and boolean is unforgiving.
Once you’ve executed the search, there are sometimes thousands of results and the list can
feel endless. Prioritizing the right candidates to reach out to can feel impossible.
3 Sometimes you know who you want to find, but you just can’t put it into words. Or the hiring
manager tells you to find someone like x.
Key Challenges:

13. How does the next generation solve for this?
The next generation of Recruiter offers a simplified, intuitive Recruiter experience
that empowers anyone to go from searching to hiring in less time. It does this through 3
key benefits:
Search faster: Find top talent in less time, with an intuitive
search experience
Uncover hidden talent. Use dynamic search suggestions to
expand and refine your search in new ways
Prioritize warm leads: Identify candidates who are more likely to
engage with your company
Key benefits:

14. Hero Banner
To learn the
new tool

15. Launch the next generation of Recruiter
Key words

16. There are 4 main feature enhancements:
Search faster
Guided search A streamlined search bar gives you a quick, simple, and flexible way to start your
search. Type in a keyword or job title to trigger a smart drop down that will help you
structure your search.
Recruiter then learns from your search behavior to instantly suggest locations and
skills that are most relevant to your search criteria.
“Find more people
like…”
Create a search based on an ideal candidate, without having to describe them in
detail. Simply enter a name, and Recruiter will build the complex search to find more
candidates like them.
*Not available for RLite
Uncover hidden talent
Smart suggestions The new search results page populates with the search criteria you’ve already
entered, and provides suggestions for additional related terms to help you expand or
condense the scope of your search. You can easily edit your search and see live
search results.
Prioritize warm leads
Spotlights New search spotlights allow you to zero in on those particular candidates that have
engaged with your company or may be more likely to engage.
*Not available for RLite

17. Search Faster

18. Uncover hidden talent

19. Prioritize warm leads

20. Find great talent, faster

21. Guided search gives you flexible options to
structure your search
Search by a job title, based
on your keywords
Search by a suggested
‘ideal candidate’ who is
relevant to your keywords
Search by job title, ideal
candidate, or Boolean

22. Search by job title to leverage relevant location
and skills suggestions
Enter as many skills as
you need to tailor your
search
Choose from the top
skills that are trending
for the job title – or
select them all!
See how many results
you’ll get as you enter
and refine your search

23. 38 Filters

24. Easily “Find more people like” your top talent
Simply enter the name of
your ideal candidate
Recruiter suggests
relevant profiles from your
network

25. Recruiter builds a complex search based on
the profiles of your ideal candidates
Search fields are
automatically filled based
on your ideal candidates’
key attributes
See what criteria went into
the search, and edit
directly as you see fit

26. Uncover new talent

27. Intelligently refine your search with smart
suggestions
Dynamically refine your
search within the
search results page
Access all advanced
search filters
Expand or narrow your
search using smart
suggestions
Cross-field suggestions
offer additional search
criteria you may not
have considered

28. Prioritize the right talent

29. Spotlights quickly identify warm leads from
within your search results
Spotlights allow you to
easily filter results for
candidates who are likely
to engage
Additional candidate
information appears on
their results card
Spotlights vary based on
different types of
relationships and
interactions on LinkedIn

30. Sponsored Jobs

31. Sponsored Jobs allows you to target more
relevant candidates faster
Strategic Sourcing
and Pipelining
Personalized Job
Targeting
Talent Brand
Development
SOURCE TALENT
© 2016 LinkedIn Corporation. All Rights Reserved. |

32. Not all jobs are created equal; Sponsored Jobs
help fill your most important roles faster
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
SPONSORED JOBS

33. Job targeting begins right on the homepage
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
JOB TARGETING
James Davis
500+
Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate

34. Showcase your most important jobs
to the best talent
 You control how often your
job appears in sponsored
placements across LinkedIn
– including mobile
 Sponsored Jobs can get 30-
50% more applicants!
LinkedIn
LinkedIn
Industrial Engineer
LinkedIn
Industrial Engineer
Dimenson
Industrial Engineer
JOB TARGETING
James Davis
500+
Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate

35. Bring the power of LinkedIn’s targeting to
pay per click
Decide how often jobs appear in the top
slot by setting your bid and budget
Track success right in Recruiter
or in your ATS
Cost per click: Amount you
pay when candidate clicks to
view your job
Budget: the maximum
amount you will spend on
this job
JOB TARGETING

36. Candidates experience

37. How to find an opportunity on LinkedIn
Active
Candidates

38. How to find an opportunity on LinkedIn
Passive
Candidates

39. Like a new job appears to candidates
Title
Job
Description
Recruiter
Application
Sharing

40. Inmail to candidates

41. Application
Comparison
with your
peers
Picture of
the company
Where
employees
coming from
Avarage
Salary

42. Post details
People
you
could
know
Who is in the
potential team
you could join
Apply

43. Send your profile

44. Send your profile

45. LinkedIn mobile app

52. Find people and
jobs quickly with
more intuitive
search.
Connect with other
LinkedIn apps to
increase your
chances to
succeed!

53. LinkedIn Referral

54. It starts with LinkedIn
Talent is influenced by multiple touch-points
across the candidate journey
Applied
Prospect Hire
Unaware Interested
Aware Considering
LinkedIn engages the entire
spectrum of talent

55. Applied
Prospect Hire
Unaware Interested
ConsideringAware
You can increase your recruiting efficiency by
engaging talent every step of the way
Branding Sourcing
Build awareness and
interest among qualified
talent pools
Leverage relationships that
talent has with your
company
Referrals

56. LinkedIn Referrals offers a comprehensive
approach to unlocking the value of employee
networks
Recruiter
Employee HR Leader
56

57. …Equip Recruiter
Users…
…Equip Recruiter
Users…
Automatically
engage employees…
Automatically
engage employees…
…Empower
Admins
LinkedIn Referrals unlocks your employees’
networks to help you build a world class team
…Empower
Admins
57

58. Employee Journey
Teresa Walsh

59. Employee Journey

60. Employee Journey

61. Employee Journey

62. Employee Journey

63. Employee Journey

64. Employee Journey

65. Employee Journey

66. Candidate Journey
Kevin Arnold

67. Candidate Journey

68. Candidate Journey

69. A couple days later, we go back
to our employee Journey
Teresa Walsh

70. Employee Journey

71. Employee Journey

72. Recruiter Journey
Tim Kraft

73. Tim’s view of the requisition in Acme Co.’s ATS Employee Journey

74. Employee JourneyTim’s view working in LinkedIn Recruiter

75. Employee Journey

76. Admin Journey
Leigh

77. Admin Journey

78. To sum up

79. What we have seen today
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral

81. Appendix

82. Resources
LinkedIn Referral  https://business.linkedin.com/talent-
solutions/employee-referrals-me
LinkedIn Talent Blog  https://business.linkedin.com/me/talent-solutions
LinkedIn Recruiter  https://business.linkedin.com/me/talent-
solutions/recruiter
Next Generation Recruiter Video 
https://youtu.be/GbGffFCR7jU?list=PLoBbPuCYnPF9fFwCowSO-
gQdqSHrb4C_0
New LinkedIn App  http://www.slideshare.net/linkedin/our-new-linkedin-
app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-
and-information-you-need-to-be-successful