For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge.
In this presentation, you’ll learn:
- How to make the most of LinkedIn’s growing eco-system of college students
- 5 tips for finding and engaging students on LinkedIn
- A sneak peak at upcoming tools that will give you a competitive advantage over your peers
20. Tip 2: Start a conversation with your Student & Grad audience in
Groups
Students are our
most engaged
Groups audience
21. Isabella
Engineering
BEng, 2014
Mechanical Engineer
National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Tip 3: Drive awareness via Jobs – auto-matching & active
searches
24. Collecting information manually is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity
Recruiting candidates at events is difficult today
Whether you’re collecting resumes or spreadsheets of candidate information…
25. Capture leads at events instantly
and manage them in LinkedIn Recruiter,
so you never miss a lead again!
We knew there was a better way – Meet CheckIn
26. MARKETING
Instantly capture event leads using a simple
interface, connected to the LinkedIn network
Engage immediately with automatic follow-up email.
Leads will automatically follow your Company Page.
Track results over time, including number of event
leads and where they went
26
CheckIn lets you...
… so you never miss an event lead again!
28. View Jobs
on Mobile
Apply to
Jobs on
Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free –
Deloitte currently has these jobs automatically posted direct from ATS
31. Raise Awareness of your graduate program with media
Targeted
Ads
Management Consultancy
Client X
Goal: Raise Awareness of
Graduate Programme to
compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates
pipelined
Targeted
InMails
32. Invite students to apply to your graduate programme
Targeted
InMails
FMCG Client X
Goal: Quality over quantity. Pre-
select their ideal graduate
candidates
Solution: “Campus Drive”
media campaign
Results: 650 qualified
candidates registered for
graduate program online
workshop
33. Net-a-Porter
“CheckIn made us look slicker
and matched our image as a
technology driven business.
Post-event we can now pro-
actively connect through
LinkedIn with the most
promising graduates.”
Lucy Birchenough, Recruitment
Manager Net-a-Porter Group