Introducing a new way to highlight your individual brands. LinkedIn Showcase Pages. Drive engagement with a dedicated page Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for a certain aspect of your business that has its own messages and audience segments. Share specific content with a targeted audience As with a Company Page, you can share Company Updates and Sponsored Updates with LinkedIn members who can now follow the aspects of your business they’re interested in. Create relationships that matter Showcase Pages are aimed at building relationships with LinkedIn members. For more campaign-based efforts, use our Sponsored Updates, Sponsored InMail, or display advertising products. For full details visit http://lnkd.in/showcase

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Introducing Showcase Pages
A new way to highlight your individual brands

2. ©2013 LinkedIn Corporation. All Rights Reserved.
Companies have many entities
beyond their core corporate brand,
but until now they’ve only had
one LinkedIn Company Page
to communicate from

3. Now you can extend your company’s
LinkedIn presence by creating
dedicated pages for your most prominent
brands, businesses and initiatives
©2013 LinkedIn Corporation. All Rights Reserved.

4. ©2013 LinkedIn Corporation. All Rights Reserved.
Share content
with LinkedIn members
who can now
follow the aspects of
your business they’re
interested in

5. Create meaningful relationships
with distinct segments of LinkedIn members
through relevant content
©2013 LinkedIn Corporation. All Rights Reserved.

6. Get started in 3 easy steps
©2013 LinkedIn Corporation. All Rights Reserved.
Identify business areas
that need a dedicated
page on LinkedIn
Open the “Edit” menu on
your Company Page,
then click “Create a
Showcase Page”
Now you’re ready to start
sharing your content
1. Identify 2. Create 3. Publish

7. Find out more:
http://lnkd.in/showcase
©2013 LinkedIn Corporation. All Rights Reserved.