Introducing a new way to highlight your individual brands – LinkedIn Showcase Pages. Drive engagement with a dedicated page Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for a certain aspect of your business that has its own messages and audience segments. Share specific content with a targeted audience As with a Company Page, you can share Company Updates and Sponsored Updates with LinkedIn members who can now follow the aspects of your business that most interest them. Create relationships that matter Showcase Pages are aimed at building relationships with LinkedIn members. For more campaign-based efforts, use our Sponsored Updates, Sponsored InMail, or display advertising products. For more details visit http://lnkd.in/showcase

1. ©2013 LinkedIn Corporation. All Rights
Reserved.

2. ©2013 LinkedIn Corporation. All Rights Reserved.
Showcase Pages are
extensions of your Company
Page, designed for
spotlighting a brand,
business unit or initiative
This is a Showcase Page
A new way to highlight your individual brands

3. ©2013 LinkedIn Corporation. All Rights Reserved.
1. Start your page off right
2. Build your audience
3. Spread the word
4. Serve up compelling content
4 Steps to Getting the Most Out of Your
Showcase Pages

4. ©2013 LinkedIn Corporation. All Rights Reserved.
1. START YOUR PAGE OFF RIGHT
Upload a compelling banner image & description that clearly defines your
brand’s purpose to your members.
Start with the best productivity products and add a healthy dose of
collaboration. Connect instantly with your teams from everywhere. Microsoft
Dynamics: built for any device, anywhere. Built for you.
Website Industry
http://www.dynamics.com Information Technology and Services

5. ©2013 LinkedIn Corporation. All Rights Reserved.
2. BUILD YOUR AUDIENCE
Invite employees to follow your page.
Then draw in the broader LinkedIn audience through Targeted Status Updates
from your parent Company Page.

6. ©2013 LinkedIn Corporation. All Rights Reserved.
3. SPREAD THE WORD
Drive awareness of your new Showcase Page by adding a LinkedIn Follow button
to your websites, blogs, and other marketing materials. Use Follow Ads to
encourage your target audience to follow your page.
Follow
Sudeep, you might like to follow
Sudeep Microsoft Dynamics
Keep up with updates about Microsoft Dynamics
+ Follow

7. ©2013 LinkedIn Corporation. All Rights Reserved.
4. SERVE UP COMPELLING CONTENT
Showcase Pages are all about content sharing, so be sure to post updates regularly.
Use Sponsored Updates to reach your target audience and
build your follower base.

8. ©2013 LinkedIn Corporation. All Rights Reserved.
Continue to optimize your content &
analyze your audience’s needs through
the dedicated analytics for your
Showcase page.
WATCH YOUR COMMUNITY GROW

9. ©2013 LinkedIn Corporation. All Rights Reserved.
CREATIVE CHECKLIST
Optimize the impact of your page by checking off these creative
essentials
1. Page Name (Suggested 60 characters max)
2. Rectangular Logo (Dimensions: 100x60px)
Should be optimized for a white background
3. Page Description (70-200 characters)
4. Website URL
5. Square logo (Dimensions: 50x50px)
6. Hero image (Dimensions: 976x330px)

10. ©2013 LinkedIn Corporation. All Rights Reserved.
Find out more:
http://lnkd.in/showcase