In this free webinar, LinkedIn will give you must-know insights on how you can leverage the world's largest professional network to find top talent and cut your hiring cost by up to 50%. In 30 minutes, you’ll learn: • Insights about LinkedIn's presence in MENA and the latest trends in in the market • 5 tips to improve your personal profile on LinkedIn and use it in the best possible way • A preview of our recruiting solutions and a demo of the tool Recording: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=6c5ae2a7e36dba9b5eca8ae724a2ab16

1. Talent Solutions
©2014 LinkedIn Corporation. All Rights Reserved.
Recruiting the Best Talent on LinkedIn
Fouad Nakhle
KSA Territory Manager
LinkedIn

2. TALENT SOLUTIONS
Agenda
 Introduction to LinkedIn
 Build a Recruiting Profile
 Find and Engage the Best Talent
 Q&A

3. Connect the world’s professionals
to make them more productive
and successful
Our mission
Creating Economic Opportunity
for Every Professional
Our vision

4. TALENT SOLUTIONS
Creating economic opportunity
3,300M+
Worldwide
Professionals
640M+
LinkedIn Members
300M+
>2+ new
Members per second
Worldwide Workforce

5. TALENT SOLUTIONS
A few numbers you should know
MENA members
+10M
UAE members
+1M
KSA members
+1M

6. TALENT SOLUTIONS
Why Members Come To LinkedIn
Everywhere
Work wherever our members work
The professional profile
of record
Identity
Connect all of the world's
professionals
Networks Knowledge
The definitive professional
publishing platform

7. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your LinkedIn Profile
7
Profile Picture
Headline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow

8. TALENT SOLUTIONS
You can build content

9. TALENT SOLUTIONS
Personalised homepage

10. TALENT SOLUTIONS
80% of professionals today are passive candidates
Active Candidates
Work on their job search
- Search job boards
- Seek out many opportunities
Passive Candidates
Work on doing their jobs better
- Develop networks
- Only listen to the right opportunities
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20%
Active
80%
Passive
300m+
Members worldwide

11. Some LinkedIn Clients - MENA

12. TALENT SOLUTIONS
Three core components work together to drive recruiting
effectiveness
Proactive
Sourcing
Automated
Engagement
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalized
Job Targeting
Talent Brand
Development
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13. Employer Branding & Online Presence
on LinkedIn

14. LINKEDIN INSIGHTS 15
When candidates research your company today,
they miss your talent brand

15. LINKEDIN INSIGHTS
Engage them with your branding and targeted jobs

16. 17
Showcase what it’s like to work for your company

17. 18
Adapt the content to your audience

18. Everyone of you is a Talent Ambassador

19. LINKEDIN INSIGHTS20
The number one activity on LinkedIn is checking
other people’s profiles

20. LINKEDIN INSIGHTS21
Sample Profile Ads
Personalize your Ad

21. LINKEDIN INSIGHTS22
Sample Profile Ads
Showcase your brand

22. LINKEDIN INSIGHTS23
Sample Profile Ads
Own the ad space on all your employees’ profiles

23. LinkedIn Jobs Network

24. TALENT SOLUTIONS
Job targeting begins right on the homepage
25
SAUDIA
Marketing Director
flydubai
Etihad Airways
Communications Manager
Senior Marketing Manager
Karim
Your ideal passive
candidate
Marketing Manager

25. TALENT SOLUTIONS
Tailor your jobs to your audience
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26. Find the right candidates

27. TALENT SOLUTIONS 28
Proactive Recruiting on LinkedIn

28. TALENT SOLUTIONS
Unlimited Access To The LinkedIn Network
300 Million Members
Keyword
matching
Boolean
search
string
20
search
filters

29. TALENT SOLUTIONS 30
Measure your ROI

30. TALENT SOLUTIONS
Look at your Talent Flow

31. TALENT SOLUTIONS
Top Viewer
Companies
Top Job
Functions
Visitors to
Employees’ Profiles

32. TALENT SOLUTIONS
CCC integrates LinkedIn in their new recruitment process
Objectives
 Move from a reactive to a
proactive recruitment process
 Find quality talent and retain
existent talent within the
company
 Raise their employer branding
and position themselves as best
employer in the region
Solution
 Complete integration of LinkedIn
in the company’s new internal
recruitment process, iRecruit
 Reach high quality candidates
through Recruiter and job slots
 Create a LinkedIn Career Page
and grow their employer brand,
as well as their followers
Results
 With a Talent Brand Index score
of 30%, CCC ranks number one
amongst its peers
 Record time to hire of 2 days for
a critical role of a Mechanical
Construction Manager
 Significant reduction of time to
hire and cost per hire

33. TALENT SOLUTIONS
LinkedIn helps Aujan Coca-Cola Beverages Company recruit senior level roles
Objectives
 Finding the right candidates
according to the different culture
and processes in each country
 Building a talent pipeline and
long term strategy
 Increasing the HR team’s
efficiency by reducing time to
hire and cost per hire
Solution
 Implemented the full LinkedIn
Solution: Recruiter, WWU, Jobs,
Career Page
 Find top candidates for hard-to –
hire positions across GCC
 Grow ACCBC’s employer brand
and acquire more followers to
their LinkedIn Company Page
Results
 ACCBC’s Company Page on LinkedIn
reached 8K+ followers in only 2 years
 In 2013, 25% of ACCBC’s senior hires
came through LinkedIn
 Reduction in agency spend from 70%
to 30% in 3 years, LinkedIn playing a
crucial part in it
 22% reduction in the average cost per
hire in the last year thanks to LinkedIn
“LinkedIn is the main
tool we have used
for senior level
recruitment. I am a big
fan, and we have
embraced LinkedIn all
along in our recruitment
strategy.”
MASOUD GOLSHANI-SHIRAZI,
Vice-President of Human Resources
Aujan

34. TALENT SOLUTIONS
Questions?

35. TALENT SOLUTIONS
Additional resources
 InMap builder:
http://inmaps.linkedinlabs.com
 LinkedIn Talent Solutions home:
http://talent.linkedin.com/
 Talent Solutions blog:
http://talent.linkedin.com/blog/
 Slideshare Channel:
http://www.slideshare.net/linkedin-talent-solutions
 Follow us on Twitter: @hireonlinkedin
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36. THANK YOU