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Recruiting Passive Talent

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Recruiting Passive Talent

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Strategic Recruitment Leadership Is Your Organisation Keeping Pace?
  2. 2. Fish in a bigger pond1 Think Differently 2 Better tools3
  3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engaging the BEST talent, not just active job seekers 7 20% Semi-active & active 80% Passive & Super-Passive
  4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Unemployment rate for in-demand skills 8 Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html Biomed. Engineers Petroleum Engineers Real Estate Appraisers Insurance Underwriters Computer Hardware Financial Analysts .4% .6% 1% 1.7% 1.9% 2.3% National Avg. 7.6%
  5. 5. 933 On LinkedIn in Edinburgh Project Manager
  6. 6. are equal ROLES Not all RECRUITING CHALLENGES
  7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13 Difficult to find/hire High demand/low supply Diversity of impact Adequate vs. star
  8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Diversity of impact Adequate vs. star Difficult to find/hire High demand/low supply 14 Increased Quality + Reduced Time + Reduced Cost BIG IMPACT
  9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Insights Be great at what you do Everywhere Work wherever our members work Identity Connect, find, and be found 16
  10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Increasingly integral to the life of today’s professional 17 ! ! !!
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Source: LinkedIn survey of 272 recruiting leaders in North America, February 2013 Two years ago Currently Two years from now Screening/ interviewing applicants Posting jobs Pipelining talent Employer branding Social recruiting 24% 22% 19% 16% 10% 6% 4% 6% 10% 3% 5% 6% 2% 7% 12% Where do you spend your time? 18
  12. 12. NEW MINDSETS for today’s recruitment opportunities
  13. 13. “Hiring the best person available for a position, rather than the best person who applies to a job posting, requires a different type of recruiter and a different type of recruiting process.” Lou Adler CEO Adler Group
  14. 14. 1 2 3 4 5 6 1 Career Opportunities NOT Job Descriptions
  15. 15. Careers are a lot like shoes Preferences differ, and fit is extremely important
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A different target… 23 Active Candidates  Regularly visit job boards & career sites  Have a current resume  Eager to read job descriptions  Likely to apply for a variety of positions  Don’t visit job boards or career sites  Don’t have current resumes  Unlikely to read a standard job description  Likely will listen to the right opportunity Passive Candidates
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24 …Requires a whole different approach
  18. 18. 3 4 5 6 2 Recruiting IS Marketing 1 Career Opportunities NOT Job Descriptions
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26 Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store
  20. 20. Do you think people treat CAREER DECISIONS any less seriously?
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 28 Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work
  22. 22. 29 The most engaged employees are motivated by a sense of pride  They are proud to tell others where they work  They care deeply about the future of the organisation  They are inspired by company leadership and by those they work with
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Large company or small, every recruiter should think like a marketer Bold, memorable visuals with lively colors Focus on employees through videos and quotes that emphasize culture Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Custom Ads with a branded look 31
  24. 24. 32
  25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent leaders know that brand matters 83% Say employer brand has significant impact on ability to hire great talent 33
  26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Employer brand investment is rising 34 51 41 9 Spent Same Spent Less Spent More “Did you spend more, less or the same on Employer brand in 2012 compared to 2011?”
  27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A Strong Talent Brand Is… 35
  28. 28. CultureAuthenticity Dialogue Consistency EngagementAwareness Employer of choice
  29. 29. “Recruiters’ 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The ‘War for Talent’ will be a ‘War of Relationship Marketing’.” Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.
  30. 30. Recruiting IS Sales 4 5 6 3 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing
  31. 31. great RECRUITERS are always recruiting great SALES PEOPLE are always selling
  32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Great recruiters do too Sales people…
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Mindset Structure Culture 41 A Sales Team Individual Organization
  34. 34. Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD
  35. 35. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The sales funnel 43 SOLD! Qualified Prospects Proposals Solution Overviews
  36. 36. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The recruiting funnel is no different 44 Hires Qualified Profiles Interviews Interested Responses
  37. 37. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Regardless of organization size 45 Hires Qualified Profiles Interviews Interested Responses
  38. 38. Ed Nathanson Head of Talent Acquisition Rapid7 “Talent acquisition will be run much more like sales organizations and business partners than HR organizations, with incentives in place beyond just “hires” that measure retention and impact.”
  39. 39. 5 6 4 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Every Employee IS An Ambassador Recruiting IS Sales3
  40. 40. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Me Every employee a hub 48 Every profile view AN OPPORTUNITY
  41. 41. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engaging, friendly picture Who wouldn‘t want to work with Stacy? Links to branded destinations Killer summary Written in the first person, oozing with passion. Descriptive headline That goes beyond the title OTHER FEATURES WE LIKE • Core skills, endorsed by her network • Volunteer experiences • Just enough on prior positions to build credibility Lead by example The anatomy of a well-branded recruiting profile
  42. 42. Roll it Out
  43. 43. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Warming up passive talent 51 High Very High Extreme Moderate Low
  44. 44. 6 5 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Harness the POWER of Data Recruiting IS Sales3 4 Every employee IS an ambassador
  45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Do your hiring managers want you to find this little guy? 53 Do you use data to make conversation MORE productive?
  46. 46. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS If you measure it, you can manage it Recruitment is an art, but you can use science to bring out the best in your artists 54 Test different approaches when reaching out to passive talent Communicate Success throughout the organization Share best practices with your peers
  47. 47. 6 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Be STRATEGIC Recruiting IS Sales3 4 Every employee IS an ambassador 5 Harness the POWER of data
  48. 48. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Elevating the recruiting function 56 Strategic Continuous pipelining Continuous multi- channel engagement Powerful talent brand Employer of choice Talent data guides business strategy True strategic leadership Developing Early shift toward passive talent Some social recruiting Building awareness Defined employer value proposition Traditional Post and pray Agency reliance Reactive Start from zero Foundational Strong sourcing capabilities Targeted engagement Employees as talent brand ambassadors Success metrics
  49. 49. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Elevating the recruiting function 57 Strategic Continuous pipelining Continuous multi- channel engagement Powerful talent brand Employer of choice Talent data guides business strategy True strategic leadership Developing Early shift toward passive talent Some social recruiting Building awareness Defined employer value proposition Traditional Post and pray Agency reliance Reactive Start from zero Foundational Strong sourcing capabilities Targeted engagement Employees as talent brand ambassadors Success metrics SourcingEngagingBrandingData
  50. 50. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 58 Strategic Internal and external talent engagement Engage everywhere, including mobile World class marketing of talent brand Talent data guides business strategy True strategic leadership Developing Early emphasis on passive talent Job board and social recruiting Defined employer value proposition Traditional Agency reliance, reactive Post-and-pray Foundational Sourcing excellence, team-wide pipelining Targeted engagement Employees as talent brand ambassadors Success metrics SourcingJobsBrandMetrics Where is your organization today? Where do you want to be?
  51. 51. 1 Career Opportunities NOT Job Descriptions 2 3 4 5 Recruiting IS Marketing Recruiting IS Sales Every employee IS an ambassador Harness the POWER of data 6 Be STRATEGIC 6 Steps to Passive Talent Recruiting Excellence
  52. 52. Better Tools
  53. 53. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn Core Solution Personalized Job Targeting The right job, in front of the right people, even when they aren’t looking. Talent Brand Development Leverage your authentic brand to improve applicant quality and quantity. Strategic Sourcing Find your ideal candidates and engage them, quickly and easily. 61
  54. 54. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Target candidates with the most relevant jobs 50% Of all applications for jobs on LinkedIn come from JYMBII
  55. 55. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn
  56. 56. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn Jim Young Account Executive, xyzCo San Francisco Bay Area | Software Addison Augusto Sr. Account Executive xyzCo– San Francisco, CA Current xyzCo, Account Excecutive Previous Acme System, Associate Account Executive Education San Jose University Eric Robertson Product Manager at xyzCo Picture Yourself at xyzCo
  57. 57. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand ROI 65 50% Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands $ Source: LinkedIn Survey, 2010, 2250 Responses
  58. 58. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Find and engage your ideal candidates
  59. 59. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Find and engage your ideal candidates
  60. 60. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A virtuous cycle of recruitment excellence Strategic Sourcing Personalized Job Targeting Talent Brand Development 69

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