View the slides from our May 6th webcast where Andrew Monu and Bryan Burdick hosted a live demo of LinkedIn Lead Accelerator.

2. Introducing:
LinkedIn Lead Accelerator
​Bryan Burdick
​Head of B2B
​LinkedIn
​@BryanBurdick
​Andrew Monu
​Enterprise Marketing Lead, EMEA
​LinkedIn
​@andrumonu

3. 3
• Got a question? Submit it in the Q&A box
• Join the conversation using #LeadAccelerator
• Follow us:
Twitter: @LinkedInMktg
LinkedIn: www.linkedin.com/company/linkedin-
marketing-solutions

4. 4
Connect the world’s professionals
to make them more productive
and successful
​LinkedIn’s mission

5. * 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
347M+
Professionals
join daily

6. 6Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US
Members
worldwide
More business decision
makers than comparable
business sites
Higher buying power
index vs. comparable
business and social sites

7. It’s a challenging world
Before customers
reach out directly
Source: Forrester, “Buyer Behavior Helps B2B Marketers Guide the
Buyer’s Journey,” October 2012
Pieces of content
are consumed before
a purchasing decision
is made
Source: Zero Moment of Truth Study, Google

8. Increase targeted reach and quality conversions
8
The challenge:
Fill out a form*
Open emails**
Opportunities captured
*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013

9. 9
Imagine if the funnel worked like it should
Reach only the right people
Deliver highly relevant
and helpful content
Tailor your message based on
where they are in the decision process

10. 10
Drive more effective marketing
Increase awareness
Build brand
Shape perception

11. Increase awareness
Build brand
Shape perception
Increase awareness
Build brand
Shape perception
11
Drive more effective marketing
Improve lead quality
Increase conversion
Drive pipeline and revenue

12. 12
Be the most effective platform
for marketers to engage
with professionals
​LinkedIn Marketing Solutions’ mission
Be the most effective platform
for marketers to engage
with professionals

13. The only full-funnel professional platform
products that impact
every stage of your
funnel and get results

14. ​Deliver more high-quality leads to your sales teams by engaging
prospects anywhere online with relevant ads and content
LinkedIn Lead Accelerator
Engage
Engage the 80% of known prospects who
don’t open your emails.
Evaluate
Evaluate the impact of your nurture
programs.
Convert
Convert more of the 95% of anonymous web
visitors who don’t provide an email address.

15. LinkedIn Lead Accelerator
Marketing automation for display and social advertising

16. Identify the onsite behaviors that
indicate high engagement or
specific interests
Define the most desirable
business demographic
segments
Understand the audiences that
have already taken specific
actions on your site or converted
Identify and target your highest-value audiences, both anonymous
and known
​Step 1

17. Reach target audiences across
ad exchanges for display, and
Facebook and LinkedIn for social
Intelligently engage anonymous
and known prospects beyond the
inbox
Upload creative directly and allow
Lead Accelerator to optimize
delivery of the messages to the
right audiences at the right time
Sequence relevant messaging across display and social ads​Step 2

18. Increase conversion rates with AutoFill​Step 3
Improve quantity and quality of
leads through access to
LinkedIn’s professional data
Instantly populate lead forms with
accurate, LinkedIn professional
data
Make it easy to fill out forms on
mobile with a single click

19. Optimize ad creative and nurture stream design through platform-
supported A/B testing
​Step 4
Turn on and off creative or swap out creative based on
real-time performance
Adjust order of messages, targeting, and nurture streams
based on audience interaction, engagement and other
performance metrics

20. Track metrics including lift in
visits, engagement, conversions
by nurture path, and more
Get clear insight into nurturing
effort results via out-of-the-box,
full-funnel reporting
Use these results to inform how
you build out new target
segments and nurture streams
Measure program impact at every stage of the buy process through
built-in reporting
​Step 5

21. Ensure success with LaunchPad, hands-on guidance from dedicated
B2B marketing experts
EACH LAUNCHPAD INCLUDES BENEFITS
On-site marketing strategy &
planning
Nurture stream development, ad
modifications, and launch
Post-launch optimization through
the first month
Learn best practices
Learn best practices for campaign
planning, creative messaging, and
optimizing ROI across all segments
Gain expertise
Become confident in the mechanics
of Lead Accelerator
Drive results
Turn insights and expertise into
successful campaigns that will drive
conversions and increase funnel
velocity

22. Nurture Everyone. Differently.

23. Nurture Everyone. Everywhere Online.
LinkedIn Sponsored Content
Desktop and mobile
Facebook News Feed Display Ads
LinkedIn Network
Of Publishers
Global Ad Exchanges

24. Our customers tell our story better than us

25. Increased leads by
23% in 2 months
from nurtured visitors
Increased leads by 23% in 2 months
from nurtured visitors
Visited website 18% more frequently
vs non-nurtured
Up and running within days
With Lead Accelerator

26. Increased leads by
23% in 2 months
from nurtured visitors
Increased leads by 23% in 2 months
from nurtured visitors
Visited website 18% more frequently
vs non-nurtured
Up and running within days
With Lead Accelerator
​“Six weeks in and the results are really
promising, which is why we are extending our
Lead Accelerator programme. It’s fully
measurable, easy to get to the numbers, and we
can see that the ROI is there.”
​Stephan Hellar
​Head of Merchant Marketing
​Groupon EMEA

27. Q&A
Want to learn more?
Visit emea.marketing.linkedin.com
27

28. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.