Herzlichen Dank für Ihre Teilnahme am LinkedIn & Workday HR Event in Zürich am 17.11. Wir hoffen, dass Ihnen die Vorträge, Workshops und Networking mit HR Professionals gefallen haben. Für weitere Rückfragen melden Sie sich gerne direkt bei uns. Ein Spezialist für die Personalbeschaffung wird sich in 1-2 Tagen bei Ihnen zurückmelden: http://bit.ly/DemoLNKD
2. 1. What LinkedIn’s vision and mission has to do with each one of you -
and how you can benefit from it
2. What recent trends in recruiting are we observing –
and how we can help you to address them
3. How to use a social media platform like LinkedIn professionally –
and why it’s all about building relationships
Three things to take away from this session
3.
4. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
Members Companies Jobs Skills Schools KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
16. Most important trends from Global
Recruiting Trends Report 2016
Share these stats 16
39%
agree
quality of hire
is the most valuable metric
for performance
32%
say
employee
retention
is a top priority over
the next 12 months
59%
are investing more in their
employer brand
compared to last year
26%
consider
employee referral
programs
to be a long-lasting trend,
as referrals are accepted
as best source of hire 1)
1Dr. John Sullivan on ERE |
19. • Unique to each candidate
• On the candidate’s terms
• Occurring in real time
• Across multiple mediums
& platforms (on and offline)
The Old Candidate Journey: Linear Path
The New Candidate Journey: Flight Map
20. Social media
is here to stay, embracing
its power is the key
57%
of the decision to ‘buy’
is now made before any
commercial contact with your
business1
1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
21. The best recruiters
act like marketers
Social media keeps the conversation going2
…because you need to nurture your (passive) audience
Sales is one-to-one, marketing is one-to-many1
22. We recommend
3 simple steps
Your followers &
Your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
23. Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Members are 61% more likely
to share information as a result
of following your company61%
95% Followers are 95% more
likely to accept an InMail
79% of members are interested
in job opportunities from companies
they are following79%
BUILD
24. Keep your followers
up to date
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
Content
Updates
Members are 61% more
likely to share information
as a result of following
your company
61%
ENGAGE
25. ... and new hires connected to your employees
are often a better fit for your company
%
lower initial
attrition rate1 for hires
impacted2 by employees
1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining
2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job
RECRUIT
26. Automatically engage
employees to refer the
best candidates
Equip Recruiter
users to leverage
your company’s
connections
Empower admins to
monitor and improve
engagement
LinkedIn Referrals RECRUIT
27. LEAP limited
launch program
LinkedIn helps companies empower their
employees to become social professionals
Companies with the most socially engaged employees
are 58% more likely to attract top talent,
20% more likely to retain top talent…
29. 1. What LinkedIn’s vision and mission has to do with each one of you –
Create economic opportunity & Connect the world’s professionals
2. What recent trends in recruiting we observed:
Quality of Hire, Referrals, Employee retention and Employer Brand
3. How to use a social media platform like LinkedIn professionally –
Build (relationships) and engage your target audience (active & passive)
What have YOU taken away from this session ?
It‘s all about relationships !