Understand the supply and demand for marketing professionals in South East Asia. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members.
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South East Asia Marketing | Talent Pool Report
1. Talent Pool Report
Marketing
South East Asia
Q1 2014
By The Numbers
51,653 LinkedIn members
10,174 recent grads have
joined the workforce
46% of marketing
professionals are manager
or above
1 in 9 changed jobs in the
past 12 months
Marketing professionals in
Singapore are 6x more likely
to be contacted by a recruiter
than those in Indonesia
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
500 4,000 5,000 7,000 10,000 15,000700 1000 2,000
Singapore - All
400
Kuala Lumpur (MY)
Philippines - All
Thailand - All
Greater Jakarta Area (IN)
Malaysia - All
Vietnam - All
Cambodia - All
Selangor (MY)
3,000
Indonesia - All
Marketing Strategy
Digital Marketing
Marketing
AdvertisingSocial Media
Public Relations
Online Marketing
Online Advertising
Social Media Marketing
Marketing Communications
Event Planning
Event Management