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For Government
Raising The Bar: Recruiting for
Federal Government
Background on the CFPB
Talent Acquisition at the CFPB
LinkedIn at the CFPB
Recruiting In Action:
How the CFPB leverages campaign
media tools to recruit hard to fill
positions
Road Map: your next 30 minutes
Background: the Consumer Financial Protection Bureau
New agency; launched in 2011
Needed to build both process & brand
Critical need to attract talent from private sector
Students Programs
Special Hiring Authorities
Special Initiatives
Talent Acquisition at the CFPB: major components
Employer Identity
Outreach
Sourcing & Pipeline
CFPB On LinkedIn
CFPB: followers on LinkedIn
5,000 (April – 2013) 32,374 (Nov - 2015)
Live Case: recruiting for Examiners
Largest functional role
National recruiting efforts
Must draw from private sector
Seeking current & potential examiners
Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
Open Vacancy
/ Direct to
Apply
1 2 3 4 5
Talent Direct: personalized message to a highly targeted audience
Function:
• Controller
• Auditor
• Compliance
Professionals
Industry:
• Government
Administration
• Banking
• Law Practice
Geography:
• Specific states as
designated by CFPB
+
+
Targeting =
Talent Direct: campaign results
Total Opens:
• 1,345 Opens
• 54% open rate
• 30-50% LinkedIn average
Total Interested Clicks:
• 319
Response Rate:
• 24%
• 10-13% LinkedIn average
Results =
Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
About Us
How to Apply
Join Examiner Team
Open Vacancy
/ Direct to
Apply
1 2 3 4 5
Live Case Outcomes: Recruiting for Examiners
Flexibility
Efficiently reaches more candidates
Improved communications
Delivering results
Program Benefits:
https://www.linkedin.com/in/michaelcirrito
https://www.linkedin.com/in/michaelarivera
Questions & Follow Ups
https://www.youtube.com/watch?feature=player_embedded&v=XCbZnTIeTOY

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