Learn how Talent Acquisition Specialist at the Consumer Financial Protection Bureau used LinkedIn to recruit hard to fill, mission-critical roles. To learn more about LinkedIn and its solutions, visit us at https://business.linkedin.com/talent-solutions
3. Background on the CFPB
Talent Acquisition at the CFPB
LinkedIn at the CFPB
Recruiting In Action:
How the CFPB leverages campaign
media tools to recruit hard to fill
positions
Road Map: your next 30 minutes
4. Background: the Consumer Financial Protection Bureau
New agency; launched in 2011
Needed to build both process & brand
Critical need to attract talent from private sector
5. Students Programs
Special Hiring Authorities
Special Initiatives
Talent Acquisition at the CFPB: major components
Employer Identity
Outreach
Sourcing & Pipeline
10. Live Case: recruiting for Examiners
Largest functional role
National recruiting efforts
Must draw from private sector
Seeking current & potential examiners
11. Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
Open Vacancy
/ Direct to
Apply
1 2 3 4 5
12. Talent Direct: personalized message to a highly targeted audience
Function:
• Controller
• Auditor
• Compliance
Professionals
Industry:
• Government
Administration
• Banking
• Law Practice
Geography:
• Specific states as
designated by CFPB
+
+
Targeting =
13. Talent Direct: campaign results
Total Opens:
• 1,345 Opens
• 54% open rate
• 30-50% LinkedIn average
Total Interested Clicks:
• 319
Response Rate:
• 24%
• 10-13% LinkedIn average
Results =
14. Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
About Us
How to Apply
Join Examiner Team
Open Vacancy
/ Direct to
Apply
1 2 3 4 5
15. Live Case Outcomes: Recruiting for Examiners
Flexibility
Efficiently reaches more candidates
Improved communications
Delivering results
Program Benefits: