From InDemand 2014, Bill Fowles, Talent Acquisition Manager for ABB, shares how you get executive buy-in for talent brand initiatives. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. “Making Talent Brand a top priority for the
C-Suite + Metrics”
Bill Fowles, ABB Inc. 6/17/2014
© ABB Group
June 11, 2014 | Slide 1
A better world
begins with you

2. One of the world’s leading engineering companies, we help our
customers to use electrical power efficiently, to increase industrial
productivity and to lower environmental impact in a sustainable way.
© ABB Group
June 11, 2014 | Slide 2

3. © ABB Group
June 11, 2014 | Slide 3

4. © ABB Group
June 11, 2014 | Slide 4

5. ~150,000
employees
Present
in
+100
countries
Formed
in
1988
merger of Swiss (BBC, 1891)
and Swedish (ASEA, 1883)
engineering companies
In revenue
(2013)
$billio
n
42
© ABB Group
February 13, 2014 | Slide 6

6. ABB is Global
ABB is Innovative
ABB is Respected
© ABB Inc.
June 11, 2014 | Slide 6

7. © ABB Group
June 11, 2014 | Slide 7

8. § Data
§ Benchmark Peers
§ Employer Brand Matters
© ABB Group
June 11, 2014 | Slide 8

9. 90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
© ABB Group
June 11, 2014 | Slide 9
Sep-­‐12
Oct-­‐12
Nov-­‐12
Dec-­‐12
ABB
2012
Career
Page
Followers

10. 4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
© ABB Group
June 11, 2014 | Slide 10
Sep-­‐12
Oct-­‐12
Nov-­‐12
Dec-­‐12
Monthly
Unique
Career
Page
Visitors
ABB
2012
Unique
Page
Visitors

11. LinkedIn Hiring Impact 2012 Data
Compared to group peers
2%
8%
6%
0%
2%
9%
8%
2%
11%
19%
16%
10%
Recruiter
Jobs
Career
Page
Work
With
Us
New
Hire
Impacted
by
Product
ABB
Peer
Average
Best
In
Class
©2012 LinkedIn Corporation. All Rights Reserved.

12. TALENT SOLUTIONS 18
9% 9% 10%
10%
11%
12%
13%
13%
14%
15%
ABB Peer GroupAverage
LinkedInImpact
©2012 LinkedIn Corporation. All Rights Reserved.
2012 LinkedIn Hiring Impact
Compared to group peers
12 Months to 12 Months to 12 Months to 12 Months to 12 Months to
Aug '12 Sept '12 Oct '12 Nov '12 Dec '12

13. ABB Group
June 11, 2014 | Slide 14
Our Strategy

14. Work With Us Launched in July 2013
TALENT SOLUTIONS

15. © ABB Group
June 11, 2014 | Slide 15

16. © ABB Group
June 11, 2014 | Slide 16

17. THE DATA
ABB Group
June 11, 2014 | Slide 18

18. © ABB Group
June 11, 2014 | Slide 19

19. Measuring Your Success
© ABB Group

20. This traffic is comprised of the TalentABB is
looking to hire
TALENT SOLUTIONS

21. Your Talent Brand Index varies across the functions
you are looking to hire…
TalentBrandIndex
Talent easiest
to engage
Talent easiest
to engage
TALENT SOLUTIONS 23©2014 LinkedIn Corporation. All Rights Reserved.

22. 2013 Talent Brand Index vs peers
Employer of
choice
Weaker talent
brand
5 of 10
Peers:
TALENT SOLUTIONS 24©2014 LinkedIn Corporation. All Rights Reserved.
• Accenture
• Alstom Group
• Eaton Corporation
• Emerson
• GE
• IBM
• Rockwell Automation
• Schneider Electric
• Siemens
•

23. LinkedIn can help you build your talent brand and
accelerate your ability to attract top talent
ABB Talent Brand Index Grows from 10% to 19% in 2013
25

24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand Index can measure your talent brand
What percent of people who know about you show an interest?
Talent Brand
Index
=
Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent Brand Engagement
741,006
members
Talent
3,887,000
members
ABB
19%
26

25. © ABB Group
June 11, 2014 | Slide 27

26. © ABB Group
June 11, 2014 | Slide 28