Learn how to be thoughtful about the information you're sharing online and the resources you have in place to engage key talent pools and potential clients. Find more information about LinkedIn for Recruitment Firms: http://linkd.in/1wJPk7p Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Make Your Firm Irresistible to Clients & Candidates Branding on LinkedIn
#HiretoWin

2. Why is branding important for Search & Staffing?

3. Content is being created, consumed and shared at a speed and scale never seen before.
NewsCred, 2014
3

5. 5,000

6. People do not treat
BUSINESS & CAREER DECISIONS
any differently.
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#HiretoWin

7. #HiretoWin
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8. People complete 60% of the decision making process prior to any direct interaction with the brand –and that extends to the way people now look for employment.
60% of the decision-making process is made prior to any direct interaction with a sales person.
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9. Where do I start?

10. Build
Engage
Recruit
Your followers &
your brand
Nurture your target audiences
Do what you do
best
#HiretoWin
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11. Recruiting is marketing
AWARENESS
ENGAGEMENT
CONSIDERATION
CONVERT
#HiretoWin
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12. #HiretoWin
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13. Members searching other members every year
Page views on LinkedIn are members viewing members’ profiles
A recruiter’s profile can generate up to 10X more views than an average member
5B
76%
10X

14. What assets do you have on LinkedIn today?
Your Company
Your Employees
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15. Add a logo and banner image
Add a company description
Point out your specialties
Customize a Careers page
Grow your follower base
How can you best brand your Company Page?
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16. 16
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17. Add a picture (7X more views)
Include a creative headline
Include an elevator pitch about your firm
Show, don’t tell – video goes a long way
Ask for recommendations from clients & candidates you’ve placed
Acquire followers
How can your employees best brand their profiles?
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#HiretoWin

19. Followers are your brand advocates & a viable pool of candidates
Responsive leads
Engaged talent pool
78%
Your followers are 95% more likely to respond to your recruiters and sales team’s InMail
61%
of members are more likely to share information as a result of following a company
79%
of members are interested in updates on job opportunities from companies they follow
Brand evangelists
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20. How can you build your company follower base?
Status Updates
Employee Profiles
Your Company Page
Targeted Ads
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21. Maximize your Company Page presence Build your follower base Leverage your employee profiles
Key takeaways: Building your brand
1
2
3
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23. How do you ENGAGE your audience?

24. Nurture your audience with targeted, value-add content
Careers page
Targeted media
Content marketing
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25. Bold, memorable visuals
with lively colors
Focus on storytelling
through testimonials
Arresting copy
that grabs the reader
Multiple page versions
highly targeted to visiting talent
Jobs
Customized to the audience
Career pages drive deep candidate and client engagement
Powerful Video
Content that engages the viewer
1
25
#HiretoWin

26. Multiple views allow you to give a customized message to your audience
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27. Career pages help staffing agencies engage the right audience with the right message
Establish your market expertise and deliver unique messages for clients, candidates, and consultants.
•Geography
•Function
•Industry
•Seniority
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28. 28
Content enhances Job Postings for deeper engagement
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29. Tips and tricks for your Careers page
Think visually
Think digitally
Think video
Your Target Audience
Think customized
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30. Targeted ads find and engage any audience…
2
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31. Driving them to your Careers page where they receive a customized experience
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#HiretoWin

32. What is content marketing?
Any marketing that involves the creation and sharing of media and publishing content in order to acquire clients or candidates.
Content marketing develops long-term relationships with your audience
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•Adds value to the industry conversation
•Provides concrete tips and offers unique insights
•Does not aim to directly sell, rather provides free value
•Establishes the publisher as a thought leader or trusted advisor
Why is it important?
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#HiretoWin

33. Every time you post content, you’re nurturing the relationship with your followers
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Generate awareness of roles you are filling
Build a community of
target candidates
Promote news
or upcoming events
Establish thought
leadership
Build reputation as a consultancy of choice
Ways to build relationships
with target talent
Member news feed
#HiretoWin

34. 34
Sponsored Updates
Reach the entire LinkedIn network
Company Updates
Only reach your pool of followers
Sponsored Updates can build the same
kind of relationships with talent outside your followers
313M+
(+2 every sec)
LinkedIn member
population
19,000
#HiretoWin

35. Target with accuracy using advanced filters
Targeting
Sponsored Updates
Company Updates
Location
✔
✔
Company Size, Industry
✔
✔
Function, Seniority
✔
✔
Company Name
✔
Job Title
✔
School
✔
Skills
✔
Group Membership
✔
Gender
✔
Age
✔
Negative targeting
✔
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#HiretoWin

36. Build relationships with clients & candidates on desktop, tablet and mobile
41% of LinkedIn’s traffic is on a mobile device
Engagement rates can be up to 5x higher on mobile
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37. Examples of content marketing
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38. How does it all come together?

39. Client example: CS Recruiting, LLC
•Transportation and Logistics Recruiting Firm
•Based in Chicago, work on positions across US and Canada
•10 person shop
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#HiretoWin

40. Client example: CS Recruiting, LLC
Candidate View
Business Development View
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#HiretoWin

41. Client example: CS Recruiting, LLC
Grew follower base by 9,000 in 6 months!
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#HiretoWin

42. Customize your Careers page for your most important audience segments Reach and engage your target audiences with media Use content marketing to develop relationships with your audience pools
Key takeaways: Engaging your audience
1
2
3
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#HiretoWin

43. Build
Engage
Recruit
Your followers &
your brand
Nurture your target audiences
Do what you do
best
43
#HiretoWin

44. Remember to think like a marketer
#HiretoWin 44

45. For more information, check out our Search & Staffing page:
lnkd.in/forrecruitmentfirms

46. ©2014 LinkedIn Corporation. All Rights Reserved.
Thank you!