Informatica's Brad Cook unravels what big data is, what it’s not, and how you can ready your business for the influx of HR data requirements heading your way. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. #intalent
HR big data: fact or fiction?
Brad Cook
VP of Global Talent Acquisition
Informatica

2. #intalent
In the blink of an eye
http://youtu.be/PHlANIsBqeY?list=PLAZQXYXzTdyuHGTpdXAzb_g8rD7DZqn1L

3. #intalent

4. #iinnttaalleenntt

5. #intalent
IT is Changing
CLOUD
INTERACTIONS MOBILE
ON-PREMISE TRANSACTIONS DESKTOP

6. #intalent
CLOUD
ON-PREMISE
INTERACTIONS
TRANSACTIONS
MOBILE
DESKTOP
Data is Changing

7. Social Data
“Interactional”
Relational Data
“Transactional”
Source: An IDC White Paper - sponsored by EMC. As the Economy Contracts, the Digital Universe Expands.
#intalent
The Growing Challenge: “BIG DATA”

8. #intalent

9. #intalent

10. Business is connecting innovation to Big Data
Manufacturing Healthcare & Pharma Public Sector
#intalent
Financial Services Retail & Telco
Risk & Portfolio Analysis,
Investment
Recommendations
Connected Vehicle,
Predictive Maintenance
Health Insurance
Exchanges,
Public Safety,
Tax Optimization
Fraud Detection
Proactive Customer
Engagement,
Location Based Services
Predicting Patient
Outcomes,
Total Cost of Care
Drug Discovery
Media & Entertainment
Online & In-Game
Behavior
Customer X/Up-Sell

11. #intalent
What about HR Data Sources…

12. #intalent
What we all strive for….
The Holy Grail
The Digital
Profile
The Social
Footprint
The Career
Aspirations
The
Interests
The
Resume

13. #intalent
Our typical TA Landscape
CRM ATS Sourcing
Tools
Social
Footprint Dashboard SEO

14. #intalent
It takes a TEAM…
Marketing IT TA Ops HR Ops Recruiters

15. Changed Mindset
How thinking “data-first”
can accelerate your talent
transformation

16. The number of customer touch-points has exploded
• You are going to win
based on your ability to
understand your
candidate better. This
requires a 360 degree
view of accurate data
from many different
touch-points.
• But the lack of access to
the right data at the
right time can kill your
hiring productivity.
Source: Tata Consulting
candidate

17. #intalent
New Talent Applications are
appearing daily
The one sustainable competitive
differentiator your organization has is
your data – and how you use it.

18. #intalent
Why would my data go bad?
Things to consider:
§ Is the team good at capturing data?
§ Has a candidate changed jobs?
§ What new skills/experiences?
§ What would entice them to engage?
§ Do you want your teams to spend
their time managing this data?
Data quality erodes at
1% to 1.5% per month if
it is not actively
managed.
- Bloor Research

19. #intalent
63% of CRM
initiatives fail
- Merkel Group
High growth companies are
50% more likely to consider
CRM strategic – rather than
tactical
- Merkel Group

20. #intalent
Why Doesn’t My CRM Investment Deliver?
“We invested in CRM thinking that it would give us a 360 degree view of our
candidates and significantly boost hiring productivity.”
Things to consider:
Your CRM is only as good as the
data in it
§ Do you have the right data?
§ Do you have good data?
§ Do you have complete data?

21. #intalent
Call to Action
Starts with you…..
• We are all busy, but data is critical to your success
• Maintain searchable records
• Think about how you can leverage tomorrow what you collect today
• Data integrity is EVERYONES issue to solve….
• Automate as much as possible
• Augment as much as possible
• System captured vs. human captured

22. #intalent
Recommendations:
To accelerate your recruiting transformation and
competitiveness, think outside the application. Think “data-first.”
§ What data do my teams need to be competitive?
§ What bad data is causing loss of efficiency?
§ What new data are we missing that could improve quality of hire?

23. #intalent
Maximize & Unleash Information Potential
• Understand it
• Integrate it
• Cleanse it
• Relate it
• Secure it
• Act on it
• Across infrastructure,
applications & devices
• Fast, flexible, free of
lock-in and future-proof
• Deliver agility
• Attract top talent
• Unleash potential

24. #intalent

25. #intalent