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1. How To Get Your Team Firing
on All Cylinders with LinkedIn
Tim Le Maire
Head of Recruitment, EMEA , Cushman & Wakefield Group
James Dowling
Executive Talent Manager, Centrica

2. Linkedin –
from concept to proven results
Tim Le Maire
Head of Recruitment, EMEA
Cushman & Wakefield

3. Introducing some of our hires…
 Video clip (1-2 minutes) of some of the EMEA Linkedin hires 2013 YTD

4. Linkedin - Liftoff
Proving Business Case
 It’s all about ROR
 The business case is very simple
 Start off small, grow belief and demonstrate both the financial and non-financial benefits
 Track cost avoidance to prove business case
 Hires don’t make themselves, it’s all about persistence and identifying the right
candidates

5. Cost Saving of Direct Sourcing
January 2013 – August 2013
April 2012 - December 2012
Linkedin
Hires
28%
Hires with
costs
associated
72%
£112k
Hires with
costs
associated
55%
Linkedin
Hires
45%
£168k

6. Proven cost avoidance
Comparison to other recruiting methods
Cost Avoidance £
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q3 2013

7. Linkedin - Future
Further progression
 Look to build on what we have achieved thus far through regular recruiter training and
sharing of best and successful practice
 Understanding the ever-updating functionality that Linkedin offers
 Checkin
 Talent Pipeline
 Work with us advertising
 Utilise Linkedin Account Manager
 Data, date and more data

8. Proactive Sourcing Success
James Dowling
Group Executive Talent Manager

10. Where did we start; where are we now?





North America
trial starts
Renewed larger
UK package
Expand
resourcing team


Dedicated
focus on
sourcing
channel
Launched
research team
Additional
investment in
SoMe


UK trialled in 2009


2 licenses
10 job slots
2010
2011
2012
Sourcing team
delivering in the
UK and across
International
Connection with
marketing and
comms teams
Segmentation of
Centrica brands
Today’s itinerary 2013







8 licenses
50+ job slots
Gold and 4x Silver pages
“Work with us”
Videos and BU branding
Targeted followers
Full account support

11. How did we increase our budget?
Dedicated sourcing team
2012 onwards
£1M
Savings
(Based on conservative
PSL savings)
£500K
Total costs
(FTE + Social Media
Channels)
£100K
Key insights to maintain ROI






Dedicated focus on LinkedIn as a sourcing channel
High quality sourcing and/or research team
Maintain high levels of license usage and Inmail
response
Relevant content for relevant people
Selective on metrics and MI
Utilise the support and training offered
£0
† ROI representative but not to exact scale
2009
2010
2011
2012
2013

12. Key takeaways to share
Channel
HR
Business

High quality sourcing and/or
research team dedicated to this
attraction channel

Build a service level agreement
with your recruiters and share that
with your HR colleagues

Engage with marketing team for
digital and advertising expertise –
their budgets can be sizeable

Target key areas of usage of tool –
Inmail and license usage for
example

Deliver consistent messaging and
help enhance the EVP

Utilise the expertise of
communications / branding teams
for video and blogs

Utilise all training and support
available

Demonstrate and celebrate
successes internally; it becomes
infectious

Ownership from the business
/functional areas of Groups