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HOW TO BRING
PURPOSE &
PASSION TO
YOUR WORK
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HELLO!

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AGENDA
1. Purpose - why it matters and how you can start to activate
it
2. The 5 purpose trends you can’t ignore
3. Purpose-driven companies help their employees thrive.
Learn how West Elm does it
4. Reflection questions – start thinking about how to
incorporate purpose into your work today
5. More resources

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Attract Select Manage
HOW YOU CAN ACTIVATE PURPOSE AT WORK

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PURPOSE IS AN ESTABLISHED SEGMENT OF TALENT
BASED ON “WHY” WE WORK
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PURPOSE-DRIVEN PROFESSIONALS ARE THE
MOST VALUABLE TALENT
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PURPOSE PROFESSIONALS EXIST IN EVERY
GEOGRAPHY, INDUSTRY, JOB FUNCTION AND
GENERATION
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SOME COMPANIES PROVIDE EXPERIENCES AT WORK
THAT EMPOWER PURPOSE-DRIVEN PROFESSIONALS
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PURPOSE-DRIVEN COMPANIES HAVE
BETTER
TALENT ACQUISITION OUTCOMES
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Attract
Employer Brand
Job Descriptions
Select
Screening
On Boarding
Manage
Communications
Performance Reviews
Talent Development
Promotions
Measurement

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BRING YOUR PURPOSE & PASSION TO LIFE
Reflection
questions

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THE PURPOSE-DRIVEN JOB DESCRIPTION
Who are the people that the employee will
be working with through the role
regularly? Where will they be able to build
strong relationships?
Relationships
Impact
Growth
Why does this role matter and who will it
impact inside and outside the
organization?
What challenges and growth opportunities
does the job provide?

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YOUR PURPOSE STORY - PURPOSE IN INTERVIEWS
Who is someone in your work that really
matters to you and why?Relationships
Impact
Growth
When was the last time you felt your work
really made an impact?
When was the last time you were really
challenged and work and how did you
grow as a result of that experience?

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ONBOARDING WITH PURPOSE - FIRST 90 DAYS
Who are the people they need to get to
know?Relationships
Impact
Growth
What are their goals and how do they
connect to impact the new employee
wants to make?
What do they need to learn to get up to
speed?

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MANAGING TO PURPOSE
Do you have the meaningful relationships
you need in your work? How can you
work to invest more in relationships?
Relationships
Impact
Growth
Are you making an impact in your work
that is personally meaningful to you? How
could you increase your impact going
forward?
What were your greatest learning
moments in the last year? How can you
create more of those?

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1. Purpose is a segment of talent based on “why” we work
2. Purpose-oriented professionals are valuable employees
3. Purpose professionals are all over! Every geography,
industry, job function and generation
4. Some companies provide experiences at work that
empower purpose-driven professionals. Make yours one
of them.
5. Purpose-driven companies have better talent acquisition
outcomes
Attract Select Manage
QUICK REMINDER OF WHAT WE’VE COVERED

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BRING PURPOSE & PASSION TO YOUR WORK
More
resources

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lnkd.in/powerofpurpose

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© Imperative
aaron@imperative.com