The document discusses how Eventbrite leverages marketing strategies over traditional sourcing to scale recruitment and fill positions more quickly. It emphasizes using storytelling to build awareness, attention, and affinity to attract the right candidates. Eventbrite shares stories about why their culture and opportunities are interesting on various channels to generate interest at candidates' own pace. This approach increased sourced response rates by 20% and applicants by 100% while decreasing time to fill openings by 25%.

1. ​ Mike Bailen, Director of Recruiting
​ Erin Momont, Business Recruiter
​ Eventbrite
How Eventbrite Leverages Marketing to
Scale Recruitment & Fill Tough Positions
(in record time)

2. Erin Momont Mike Bailen
Business Recruiter Director of Recruiting

3. If given the choice, I’d invest in
marketing over sourcing.

4. Awareness Attention Action

5. Awareness
Attention Action
Attraction
Affinity Action

6. What’s the difference between
attraction and building affinity? Anyone
can get on the list, anyone can buy
ads. We publish stories about why we
think we’re interesting and put it out
there for people to digest at their own
pace. This builds the affinity.”
​ -Bernadette Jiwa
​ “Meaningful, the Story of Ideas That Fly”

7. SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME

9. Where did we start?

10. 1 Recruiter + 0 Sourcers
+ 1 Marketer

11. Storytelling drives
attraction & affinity

14. 1. The product
2. Mentorship & development
3. Collaborative tribe culture

17. Get the story in front of the
right people

18. Pick your channel

19. Make it accessible

21. Reach out to your A-list

22. Invite people over

23. Get Executive Buy-in

24. Mobilize your best advocates

25. Arm your candidates

26. 20% increase in sourced response rate
100% increase in applicants w/w
Decreased time to fill by 25%

27. Consult, Confirm affinity, Close

28. Storytelling is a more scalable hiring
solution than sourcing.
• Identify your hills to stand on
• Share your story
• Build affinity

29. Thank you
erin@eventbrite.com
bailen@eventbrite.com
See all of our stories on Medium:
https://medium.com/briteling-blog