Understand the supply and demand for IT and digital professionals in the finance industry across Europe. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Pool Report
IT and Digital Professionals in the Finance Industry
Europe
2014
By The Numbers
175,406 LinkedIn members
10,823 recent grads have
joined the workforce
23% of IT and digital
professionals are managers
or above
Nearly 1 in 10 changed jobs
in the past 12 months
Finance industry IT and
digital professionals in the
UK are 2x more likely to
be contacted by a recruiter
than those in France
Overview & Methodology
A world of insights can be gathered
from LinkedIn’s 300 million members
– the world’s largest professional
network. These talent pools are
defined by the industry a member is in.
LinkedIn Recruiter activity and member
characteristics are used to determine
supply and demand for talent. A higher
demand index means that the average
professional in a region is interacting
with recruiters more frequently than
peers in other regions. Data about
job consideration comes from our
semiannual talent drivers survey of over
100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
Software Development
Microsoft SQL Server
Databases
IT Management
Project Management
ITIL
Oracle
SQL
Business Analysis
Business Intelligence
Requirements Analysis
XML
Java
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
5,000 10,000 15,000 50,0000
United
Kingdom
Netherlands
Czech Republic
Turkey
Sweden
Italy
France
Denmark
Germany
Belgium
Poland
Norway
Luxembourg
Bulgaria
Ireland
Switzerland
Russian
Federation
Spain
Hungary

2. The Open University, UK
Université Paris Dauphine,
France
University of Economics,
Prague, Czech Republic
University of Amsterdam,
Netherlands
Warsaw University of
Technology, Poland
Vrije Universiteit Amsterdam,
Netherlands
Imperial College London, UK
Warsaw School of
Economics, Poland
Technical University of
Wroclaw, Poland
Czech Technical University in
Prague, Czech Republic
IT and Digital Professionals in the Finance Industry
What do IT and digital professionals
in finance look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
What are the most common functions of IT and digital professionals in finance
on LinkedIn?
Information Security Community
.Net Developers
Banking Careers
Java Developers
Banking and Finance Technologies
70.1%
24.4%
1.4% 1.3% 1.2% 0.7% 0.5% 0.2%
ENGINEERING
INFORMATION
TECHNOLOGY
MARKETING
MEDIAAND
COMMUNICATION
PRODUCT
MANAGEMENT
CONSULTING
PROGRAMAND
PROJECT
MANAGEMENT
BUSINESS
DEVELOPMENT
80%
60%
20%
40%
0%
33%
41%
34%
51%
54%
57%
35%
33%
31%
40%
42%
36%
52%
55%
STRONG CAREER PATH
CULTURE THAT FITS
MY PERSONALITY
STRONG EMPLOYEE
DEVELOPMENT
32%
30%
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
GOOD WORK/LIFE BALANCE
CHALLENGING WORK
EXCELLENT COMPENSATION
AND BENEFITS
Europe
Average
IT and Digital
Professionals
in Finance
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
How can you connect with IT and digital professionals in finance?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit
an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your
priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool
cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content
most relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack
up against your competition.
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