Build your Professional Identity and Brand
Rebecca Craig
Strategic Product Consultant
Stacy Takeuchi
Solutions Consultant

Agenda
 Build your professional recruiter brand
 Enhance your online reputation using LinkedIn
 Help strengthen your company’s overall talent brand presence
#intalent

What is a Brand?
Marketing experts will generally answer along
the lines of "a brand is your image". But a brand
is more than just your image. It also includes
your customers‘ experience and the expectation
you set when doing business with others. In
short, it is a promise.
– Scott Spanbauer
#intalent

Why is Your Brand Important?
#intalent

First Impressions Count
#intalent

Build Your Personal Brand Online

#intalent

You Are Your Company’s
Best Brand Ambassador
#intalent

Who Are You More Likely to Engage With?
VS
#intalent

The Structure of Your LinkedIn Profile
Profile Picture
Headline
Public URL
Recent Activity
#intalent

The Structure of Your LinkedIn Profile
Summary
Experience
#intalent

The Structure of Your LinkedIn Profile
Causes you support
Summary
Headline
Skills
#intalent

The Structure of Your LinkedIn Profile
Causes you support & Additional Info
Education
Connections you Follow
What
Summary
Profile Picture
Headline
Skills
Recommendations
Groups you’ve joined
Public URL
Recent Activity
Experience
#intalent

The Structure of Your LinkedIn Profile
Education & Additional Info
Recommendations
#intalent

The Structure of Your LinkedIn Profile
Connections
Groups you’ve joined
#intalent

The Structure of Your LinkedIn Profile
Summary
Headline
#intalent

Four Important Elements of a
Professional, Branded Profile

1: Pick a Professional, Engaging Photo
#intalent

2: Leave a Positive Footprint Behind
#intalent

3: Show People…Don’t Tell People…
#intalent

4: Get Recommended
My experience
as a candidate
was unlike any
other - she
helped me find
my dream job!
Great to work
with – brings
energy to us all
every day
Strongest data
engineer I have
worked with –
great to have
him in my team
We couldn’t
have done it
without her!
He was always
professional,
managed
expectations
and delivered
huge value to
our business
#intalent

Enhance Your Expert Reputation Online By
Engaging With Your Network

Jobs! Jobs! Jobs!
Jobs!
HEY! Here’s a job!
Jobs!
OMG Jobs!
#intalent

Think in Thirds
1/3: Job Opportunities
1/3: Company News and Talent Brand Stories
1/3: Industry News and Personal Interests
#intalent

1/3: Share Job Opportunities
#intalent

Your Brand in Action
#intalent

1/3: Share Company News and Talent Brand Stories
#intalent

1/3: Share Industry News and Personal Interests
#intalent

Make Your Updates Count

How Often Should I Share?
FREQUENTLY!
 Most engagement will happen within the
first 48 hours
 An update every couple of days will
maximize engagement
 2-3 updates per week per audience
#intalent

How Do I Increase Engagement?
Sharing
Liking
Call
Out/Call to
Action
#intalent

Measure The Impact of Your Brand

Analyze Your Engagement
#intalent

 Dove into the key areas of a profile to enhance your professional brand
 Showcased how status updates build your reputation and your company
talent brand including best practices for sharing
 Gave examples of how you can show off your company’s talent brand
through your own profile
 Evangelize the message - turn your company into a team of talent brand
ambassadors
#intalent