Learn how to use social media and LinkedIn’s free solutions to:
· Attract more clients and candidates
· Engage them through relevant content
· Grow your talent pipeline and business by tapping into this pool.
3. TALENT SOLUTIONS
How People Engage with your Agency
People researching your
employees per month
People researching your
company per month
People currently following
your company
Website, organic traffic
InMails
Telephone calls
Emails
Meetings
4. TALENT SOLUTIONS
Building ‘followers’ will
fuel your success
Members are 61% more
likely to share information
as a result of following
your company
61%
100% Followers are 100%
more likely to respond
to an InMail
79% of members are interested
in job opportunities from
companies they are following79%
6. TALENT SOLUTIONS
“I DON'T want marketing spam, I
do want news stories, product
reviews, people I know leaving or
starting there.”
“I want to know when a
company launches a new
product. I want any
financial announcements
from a company.”
Question: “In your own words, please describe the kinds of company
updates that you would be most interested in receiving.”
“Updates that include large strategic & people shifts in
the company. New product launches, discoveries of new
technologies / partners with technologies. Large,
unexpected financial changes. High profile talks by key
leaders, i.e. CEO, President, CFO, CMO's etc.”
“I like to stay in touch
with the industry. New
tips, tricks, and people
moving around.”
Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
7. TALENT SOLUTIONS
Generate more leads with
3 simple steps:
Your followers &
your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
10. TALENT SOLUTIONS
Company Overview Page
Your firm’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out company specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
11. TALENT SOLUTIONS
Your Employees’ Profiles
Your personal professional brand:
Add a picture
Don’t copy / paste your resume
Write a personal tagline
Write your elevator pitch
Point out your skills
Distinguish yourself from the crowd
Ask for recommendations
Own your public profile’s URL
15. TALENT SOLUTIONS
50 characters or less
drives 28% higher
engagement
Less is
More
Best Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
23. TALENT SOLUTIONS
Measure your impact
Detailed follower analytics
NEW
Interested in… Track…
Acquiring new
followers
New followers
Increasing
engagement
Update
impressions, likes,
comments
Amplification
Increased reach
Update
impressions and
shares
24. TALENT SOLUTIONS
Generate more leads with
3 simple steps:
Your followers &
Your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
26. TALENT SOLUTIONS
Contact your LinkedIn Relationship Manager
• Request an audit of your Build, Engage, Recruit strategy
• Learn how premium products can further amplify your brand
Any other questions? Email:
• staffing@linkedin.com
Building your brand
Engaging your audience
Generate more leads by:
Your next steps: