Learn how to leverage the information from your LinkedIn Career Page to share content and elevate your company's message and brand to the talent you’re looking to engage.
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3. Definition: A distinguishing symbol, mark,
logo, name, word, or sentence or a
combination of these items that companies
use to distinguish their product from others
in the market
#intalent
4. Four steps to bring your talent brand to life
• Define
• Optimize
• Measure
• Grow
#intalent
13. Understand your company’s assets on LinkedIn
• Number of followers
• Company & career page visitors
• Visitor demographics
#intalent
14. Differentiate your company and career page
Use your company page to provide
insight on your company’s mission and
vision.
#intalent
15. Differentiate your company and career page
Take advantage of the modules
available on the career page to
highlight your brand’s personality to
draw emotion.
#intalent
16. Leverage your career page on LinkedIn
• Repurpose content
• Get personal
• Focus on the candidate experience
• Align with your brand
#intalent
17. Leverage your career page on LinkedIn
• Repurpose content
• Get personal
• Focus on the candidate experience
• Align with your brand
#intalent
24. 40% industry news
Thought leadership &
25% Talent brand
5% Just for fun
10% Event promotion
Company &
20% product news
#intalent
Develop a well-blended content strategy
#intalent
25. Develop an editorial plan
Monday Tuesday Wednesday Thursday Friday
Message We couldn’t be more
excited to announce
this... (insert APAC
bit.ly)
HOT JOB: Do you love
to be challenged by
your amazing peers
and clients every day?
Look no further for the
perfect career move!
Developing apps
without being able to
test changes to your
code in real time is
painful. Check out
these tips on how to
alleviate the pain: link
Calling all Stanford
techies…We will be on
your campus next week
– let’s talk about
summer internships.
Click this CheckIn link
to preregister.
Friday fun: insert image
of team lunch OR any
catchy image found
online OR interesting
fun fact.
Type Press release Job post link Blog post Event registration Image
Target
audience
Marketers UX designers Engineers Students Everybody
Publish to LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook,
Twitter
LinkedIn, Facebook,
Instagram, Pinterest
Content types:
Thought leadership Talent brand Company/product news Event promotion Just for fun
36. Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent
37. Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent
38. Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent
39. Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent
40. Reach key talent pools with targeted status updates
Use follower demographics to
personalize the conversation through
targeted status updates.
Reach outside your company’s
followers through Sponsored Updates.
#intalent