This document promotes a webinar on automating talent sourcing and improving job postings. It discusses LinkedIn's new Jobs experience which allows recruiters to quickly build relevant job descriptions using data on 433 million members. The webinar will demonstrate the new job posting flow and provide 7 tips for crafting irresistible job descriptions, such as using a conversational tone, highlighting the impact candidates will make, and writing for a mobile-first audience. Attendees will learn how to convert more candidates by engaging qualified members and expanding their reach on LinkedIn.

1. Step up your Talent Pipeline and
Automate your Sourcing:
New Jobs Experience
Best Practices + Demo Webinar

2. Discover the New Jobs Posting Flow &
Tips on Writing Better Job Descriptions
With your host:
Customer Success Manager
LinkedIn
Nadia Afaneh

3. Write smarter job descriptions in less time by
Showcasing the new Jobs posting
experience designed to help you
quickly build the most relevant job
description.
Arming you with 7 tips to help you
craft a job description that tempts the
right talent to join your organization.

4. Convert at
scale
Scale your sourcing efforts by
building a pipeline of warm
talent
Next Gen Recruiter •
Integration with Career Page •
Interested Candidates
The Reimagined Jobs Ecosystem supercharges
your recruiting efforts on all fronts
4
Engage qualified
members
Jobs engage members who are
more likely to be a fit, so when
they’re with your organization
they’ll want to stay
Meet the Team • Common
Connections on Jobs • Affinity
& Fit in algorithms
Expand your
reach
Engage members no matter
where they are on their path to
hire
Investments in SEO • Paid
Marketing • New Mobile App •
Dedicated Student Jobs App
Introducing the Reimagined Jobs Ecosystem

5. Our members are more engaged than they ever
have been with Jobs
Reach Engage Convert

6. Automate your sourcing with the
New Jobs posting flow

7. Our automated
recommendations
enable you to
quickly populate job
description fields in
just a click of a
button
With the new Jobs posting flow, you can easily craft
a relevant job description in minutes

8. Using data from 433M+ members, we can help you
build a job description that attracts the most
relevant talent
The new Job
description builder
surfaces the most
relevant skills and
education
recommendations
based on member
data

9. In Product Demo

10. 7 Tips for an Irresistible
Job Description

11. 1. Play it straight with the job title.
Instead of.. Try...
Biz Dev Rockstar Senior Account Executive
Web Marketing Guru Digital Marketing Manager
Resident Hacker Network Security Engineer
Office Extraordinaire Office Administrator
❏ Straight forward
❏ Search-friendly
❏ Keywords

12. 2. Be conversational
Instead of.. Try...
“Must demonstrate the ability to
work in an unstructured,
collaborative environment”
● Change is not a scary word
to you. You thrive in
organizations that constantly
adapt and evolve.
● You jump at the opportunity
to collaborate with
colleagues on projects.
❏ Friendly tone
❏ Get creative
❏ Avoid jargon

13. 3. Show candidates that they’ll make an impact
Instead of.. Try...
“This person will provide
leadership to the direct sales
team”
“You’ll lead and motivate a team
of 50 salespeople to increase
revenue by 10% in your first
year.”
“Identify and develop brand
strategy.”
“This is an opportunity to shape
the company’s future. You’ll
define our brand positioning and
build a strategic roadmap.”
❏ Explain business impact
❏ Highlight specific projects
❏ Describe what success looks like

14. 4. Attract qualified applicants
❏ List 5-10 qualities
❏ Hard & soft skills
❏ Required vs “nice to have”

15. 5. Paint a picture of your company culture
❏ Vision & values
❏ Images or videos
❏ Balance perks with challenges

16. 6. Write with a mobile-first mentality

17. 7. Post and share!
❏ Keep post live for 30 days
❏ Share across social media
❏ Leverage employee’s reach

18. Q&A
Additional Resources
For product overview: lnkd.in/newjobs
For best practices: lnkd.in/7tips
To learn more: lnkd.in/learningcenter
For help or support: lnkd.in/helpcenter