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A new survey of more than 1,000 sales and business development professionals in the UK has revealed almost one in four top-performing sales professionals spend up to two hours a day using social media.
New LinkedIn reveals social selling has hit mainstream in the UK
Data from LinkedIn shows the adoption of social media tools
among sales and business development professionals.
SOCIAL SELLINGH I T S M A I N S T R E A M I N T H E U K
R E L AT I O N S H I P S M AT T E R
professionals in the UK
prioritise the ability to
relationships over a
prospect’s willingness to
Engaging with multiple
inﬂuencers involved in
the buyer process
Ability to build trust with
a customer quickly
Providing unique insights
into the buyer’s
Finding buyers with
intent to purchase
Providing value to the
buyer from the ﬁrst
based on previous
L I N K E D I N M O S T P O P U L A R S O C I A L
P L AT F O R M F O R B U S I N E S S G R O W T H
More sales and business development professionals
use LinkedIn than any other platform
P R O D U C T I V I T Y T O O L S I M P O R TA N T
F O R O N E I N T H R E E S A L E S P E O P L E
Most popular productivity tools among UK sales
and business development professionals:
M I L L E N N I A L S B I G G E S T A D O P T E R S
O F N E W S A L E S T E C H N O L O G Y
Younger professionals more likely to use sales intelligence
tools to build and manage relationships with clients.
Use of social media platforms for sales intelligence:
Dropbox or Box
Under 35 35-54 Over 55
Survey conducted by research company Market Cube among an online sample
of 1,000 sales and business development professionals in the UK between
December 21, 2015 to January 12, 2016.
T I M E O N L I N E
Social selling leaders are using sales intelligence
tools throughout the week to boost their results.
Less than 1 hour
1 to 3 hours
3 to 5 hours
5 to 10 hours
10 to 20 hours
20 hours or more