1.
Data from LinkedIn shows the adoption of social media tools
among sales and business development professionals.
SOCIAL SELLINGH I T S M A I N S T R E A M I N T H E U K
R E L AT I O N S H I P S M AT T E R
Sales
professionals in the UK
prioritise the ability to
build strong
relationships over a
prospect’s willingness to
purchase.
40.9%
Engaging with multiple
influencers involved in
the buyer process
69.1%
Ability to build trust with
a customer quickly
42.1%
Providing unique insights
into the buyer’s
business
55.4%
Finding buyers with
intent to purchase
59.5%
Providing value to the
buyer from the first
interaction
51.9%
Personalise interactions
based on previous
engagements
L I N K E D I N M O S T P O P U L A R S O C I A L
P L AT F O R M F O R B U S I N E S S G R O W T H
More sales and business development professionals
use LinkedIn than any other platform
P R O D U C T I V I T Y T O O L S I M P O R TA N T
F O R O N E I N T H R E E S A L E S P E O P L E
Most popular productivity tools among UK sales
and business development professionals:
M I L L E N N I A L S B I G G E S T A D O P T E R S
O F N E W S A L E S T E C H N O L O G Y
Younger professionals more likely to use sales intelligence
tools to build and manage relationships with clients.
Use of social media platforms for sales intelligence:
81%
72%
58%
Evernote
29%
Google Apps
70%
Dropbox or Box
Under 35 35-54 Over 55
65%
65% 41%56%
Survey conducted by research company Market Cube among an online sample
of 1,000 sales and business development professionals in the UK between
December 21, 2015 to January 12, 2016.
T I M E O N L I N E
Social selling leaders are using sales intelligence
tools throughout the week to boost their results.
7.9%
Less than 1 hour
22.6%
1 to 3 hours
30.5%
3 to 5 hours
24.2%
5 to 10 hours
10%
10 to 20 hours
4.8%
20 hours or more