This document summarizes a business plan for a photography business located in Goiania-GO, Brazil. The business will focus on family, children, senior, and wedding photography. Services include photo sessions, portraits, photo books, and albums. The target market analysis shows over 1.3 million potential customers in Goiania. The marketing plan outlines advertising through business cards, mailers, websites, and community events. Financial projections estimate $19,200 in annual sales but a cash flow shortfall requiring $18,000 in additional financing to cover startup and operating costs for the first 12 months.