2. Purpose :
1. Introduce the Balanced Scorecard to all Staffs
2. Make sure everyone understands the Balanced Scorecard of Company
in order to together implement the objectives the goals of company well.g p j g p y
Content:Content:
I. What is Balanced Scorecards.
II. Why use Balanced Scorecard
III. How apply Balanced Scorecard at TVN
3. I . What Is Balanced Scorecard?
% Enterprises have used Balanced Scorecard on the World% Enterprises have used Balanced Scorecard on the World
62%
70%
62%
50%
60%
40%
13%
15%
20%
30%
7%
3%
13%
0%
10%
Source:Source: Kaplan el at, 2012, p 19
Other EVA TQM Options BSC
4. I . What Is Balanced Scorecard?
Example #1:
If a company sets the objective for reducing operation cost, they can set
the target for limiting time of calls support customer is the maximum 5
minute - that does work increase effectiveness and reduce the cost
directlydirectly.
However, the result be made reduce the satisfy of customers and will
lead to loss customers, decrease revenue and many other problems.
This means that the specified targets be associated together.
5. I . What Is Balanced Scorecard?
Robert Kaplan and David Norton
As a way to measure nonfinancial performance in an organization, the
th K l d N t (1996) i t d d th “b l d d”
Robert Kaplan and David Norton
are from Harvard Business School.
authors Kaplan and Norton (1996) introduced the “balanced scorecard”
(BSC). The balanced scorecard approach “balances” customer, internal
process, and learning and growth measures against traditional financial
measures.
Financial indicators never tell the entire story of an organization, since talent,
organizational culture, and customer relationships go a long way toward dictatingorganizational culture, and customer relationships go a long way toward dictating
future financial performance.
6. I . What Is Balanced Scorecard?
Perspectives
The balanced scorecard suggests that we view the organization from
four perspectives, and to develop metrics, collect data and analyze it
relative to each of these perspectivesrelative to each of these perspectives
7. II. Why Use Balanced Scorecard
-To grow your business, increase your market shares, improve your
business processes, and have fanatically loyal customers
-To have a clear picture of what your business is really doing and why
To effectively manage your business and beat the pants off the-To effectively manage your business and beat the pants off the
competition
-To establish a system for measuring your business performance and
to allow you to make the right decisions, on time, every timey g y
- To enable all staffs to do the right things right, the first time
9. III. How to apply Balanced Scorecard at TVN
Step One: Assessment:
P G t Mi i Vi iPurpose: Generate Mission, Vision,
Goal, Core Value for all company
Step Two: Strategy
Purpose: Generate Strategies toPurpose: Generate Strategies to
implement Mission, Vision
Step Three: Objectives
Purpose: Generate Objectives toPurpose: Generate Objectives to
implement Strategy
10. III. How to apply Balanced Scorecard at TVN
Step Four: Strategy Map
Purpose: Review
Causes and Effect links
of Objectivesj
11. III. How to apply Balanced Scorecard at TVN
Step Five: Performance Measures
Purpose: Generate Performance Measure Method forp
implementing Objectives
Step Six: Initiatives
Purpose: Generate Initiatives for each Objective and
Measures
Step Seven: Automation
Purpose: Generate the method for getting data and
t t ti llreports automatically
12. III. How to apply Balanced Scorecard at TVN
Step Eight: Alignment - Cascading
Purpose: Proceed BSC company level down to each
department and each staff and build BSC
Department level BSC Team/ Personal level
(KPI).
-QE BSC. - QE Objective. - Personal KPI
- QT BSC.
Step Nine: Evaluation
Purpose: Review/ evaluate result and then adjust/
change strategies.
