Engaging Millennials as Donors
•
2 gostaram•443 visualizações
AFP Atlanta presentation on engaging millennials as donors.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Engaging Millennials as Donors
Semelhante a Engaging Millennials as Donors (20)
Último
Último (20)
Engaging Millennials as Donors
- 1. Engaging Millennials as Donors Association of Fundraising Professionals of Atlanta May 19, 2015 Lindsey Hardegree @LindseyatTizzy Founding Board Chair YNPN Atlanta Principal Tizzy Consulting
- 2. Who are Millennials? Born 1981-1996 Age: 18-34 Key Traits ◦ Think globally ◦ Focused on diversity and inclusion ◦ First generation of children with schedules ◦ Digital Natives ◦ They hope to be the next great generation – want to have meaningful impact in a broken world ◦ Work/Life Balance is complex and intricate
- 3. The World Millennials Grew Up In 24/7 news coverage; info-tainment (rise of talk shows and reality TV) Technology has always been present – Internet, social media, cell phones, video games The world has always been scary (school shootings, bombings/terrorist attacks, global climate change, AIDS and cancer, Great Recession)
- 4. Understanding Motivation Best educated generation to date Technology should be used for social change Want to live their lives making a difference in the world with meaningful work Were told their voices matter, and now seek responsibility early Like frequent communication and feedback – dislike being “out of the loop”
- 5. Organization’s Expectations What does engaging millennials mean to your organization? Affinity Group – primarily focused on growing donations and organization’s contacts Junior Board/Leaders Council – creates the space for millennials to have a voice and lead with the organization
- 6. Expectations from Millennials Want you to be clear on goals and expectations Grew up with an expectation of giving back to the community More inclined to support causes, not organizations – impact is important Want to feel like they are using their time well – mutually beneficial involvement Want to use their skills and strengths in their volunteer work
- 7. Engaging Millennials in the Work Give them ownership for engaging their peers ◦ Organize speaker series and networking events ◦ Create “dine out” nights – party with a purpose (opportunity to share mission with friends) ◦ Engage in programmatic work – give them a project or use their pro bono professional services Use social media for relationship building by creating tools for millennials to utilize
- 8. Engaging Millennials as Donors Clearly connect how donations will support the organization’s work ◦ Connect to specific projects Give them options ◦ Clear ways to donate online ◦ Option to donate monthly and still receive benefits ◦ Find ways to involve their friends in their gift Crowdfunding is not always the answer
- 9. Q&A Thank you for your time! Lindsey Hardegree @LindseyatTizzy
Notas do Editor
- Welcome/Introduction Background Board Chair for YNPN Atlanta Please feel free to ask questions during presentation – this is pretty new, so learning from the experiences of others is important!
- - Dispute about actual time frame, but this is a fairly commonly accepted one. - Most assume it’s just the people fresh out of college – at this point, the majority are well out of college, some for almost 15 years. - Millennials run companies and have families. Work/Life balance – continuum over course of life, also need to balance community involvement and personal development These traits are shaped by the world millennials grew up in . . .
- Events: Columbine, Oklahoma City bombing, 9/11, Occupy Wall Street This context helps us to understand the things that motivate millennials.
- These traits make millennials ripe for nonprofit service. But how do you approach them to make the most of this energy? First, the organization needs to figure out what their expectations are.
- Looking for donations, or a deeper investment? you'll have short-term wins, but this is a long-term investment (financially and as a leadership pipeline) Each have their uses, and require specific staffing
- Middle school/high school volunteer requirements; getting into college; service requirements in college to get a good job Have always been told that giving back feels good, so it’s an assumption framing the work of your organization is a key for success They have seen organizations come and go – impact is important to prove that the work you’re doing is making a difference
- Social media tools (graphics, Facebook events, etc.) Keep your website current – make it easy to navigate to your mission and impact, and also to your events and activities Use a blog to tell stories and share images of the work that you’re doing. don't assume that only millennials use social media (or that all millennials are interested in social media)
- Easy to feel that $50 donation won’t make a difference, and that’s a stretch for some. Connect that to # of meals served, # supplies for kids, etc. Millennials are far more likely to donate online than in person by check or cash, and an overwhelming number of Millennials rely on their smartphones for online communication and entertainment. they can give a membership as a gift, or a way for people to contribute on their behalf for their birthday Help them find a personal connection with your cause