This document provides social media marketing content strategy tips presented by Lindsey Fair. It recommends determining what customers want to discuss and what pains the brand solves. It also suggests knowing your brand voice, telling a story, making one clear point per post, and making content shareable and measurable to track engagement. The goal is to use social media to connect with customers through real experiences, emotions, and two-way dialogue.

1. content strategy for SMM presented by Lindsey Fair

2. what do customers want to chat about?

3. what kind of pain are you solving?

4. know your voice

5. tell a story

6. make one point

7. make it shareable

8. make it measurable

9. engagement connection passion

10. exchange listening dialogue

11. emotion surprise empathy

12. experience celebration real-time

13. essence meaning authenticity

15. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr