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Intro to Social Media Marketing

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Lindsey Fair, MBA
Lindsey Fair, MBA

The history, the basics and the challenges of SMM in 12 slides.

TecnologiaNegócios
1 de 12
“ a group of Internet - based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” Andreas Kaplan and Michael Haenlein
 
“ ..social media is word of mouth struck by lightening .” Mark Burgess
story
unpaid
buzz
virality
who do you trust ? how do you break-through the clutter ?
proof is in the pudding
SMM is not without challenges
[object Object],[object Object],[object Object],[object Object],All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
Intro to Social Media Marketing

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Intro to Social Media Marketing

  • 1. “ a group of Internet - based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” Andreas Kaplan and Michael Haenlein
  • 2.  
  • 3. “ ..social media is word of mouth struck by lightening .” Mark Burgess
  • 8. who do you trust ? how do you break-through the clutter ?
  • 9. proof is in the pudding
  • 10. SMM is not without challenges
  • 11.

Notas do Editor

  1. Conversation
  2. SMM vs SMO
  3. WOMM
  4. storytelling is the oldest form of word-of-mouth and now we're moving back where it all started - John Steinbeck
  5. key is that it's unpaid referral
  6. viral effect – need those with klout to make it work, sns make it easy to measure this now
  7. moving back to this because it is the most trusted and the world is so crowded with so much info pollution
  8. Constantly changing lots of time-wasters very geographically sensitive