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PESTLE Analysis
POLITICS                           SOCIAL                                 LEGAL
•Bureaucracy                       •Health
•Corruption                                                               •Antitrust Law
                                   •Population Growth Rate                •Consumer Law
•Freedom of the Press              •Age Distribution
•Government Type                                                          •Discrimination Law
                                   •Career Attitudes                      •Employment Law
•Government Stability              •Educational Infrastructure
•Social/Employment Legislation                                            •Health and Safety Laws
                                   •Social Mobility
•Trade Restrictions                •Employment Patterns
                                   •Cultural Taboos
                                   •Core Ethics
                                                                 ENVIRONMENTAL
ECONOMICS                                                        •Weather
                                                                 •Climate
•Interest rates
                                                                 •Geography
•Taxes
                                                                 •Disaster Quotient
•Exchange rate
•Economic growth – GDP, FDI
                                 TECHNOLOGICAL                   •Infrastructure
                                 •Degree of Automation           •Legal
•Employment rate
•Likely Economic Change          •Emerging Technologies
•Big Mac Index                   •Rate of Technological Change
                                 •R&D Activity

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Simple PESTLE outline

  • 1. PESTLE Analysis POLITICS SOCIAL LEGAL •Bureaucracy •Health •Corruption •Antitrust Law •Population Growth Rate •Consumer Law •Freedom of the Press •Age Distribution •Government Type •Discrimination Law •Career Attitudes •Employment Law •Government Stability •Educational Infrastructure •Social/Employment Legislation •Health and Safety Laws •Social Mobility •Trade Restrictions •Employment Patterns •Cultural Taboos •Core Ethics ENVIRONMENTAL ECONOMICS •Weather •Climate •Interest rates •Geography •Taxes •Disaster Quotient •Exchange rate •Economic growth – GDP, FDI TECHNOLOGICAL •Infrastructure •Degree of Automation •Legal •Employment rate •Likely Economic Change •Emerging Technologies •Big Mac Index •Rate of Technological Change •R&D Activity