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cross media optimization

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Lindsey Fair, MBA
Lindsey Fair, MBA

Cross media optimization for marketing from a social media perspectivesoci

NegóciosTecnologiaNotícias e política
1 de 14
Cross-Media Optimization presented by Lindsey Fair
you need to stand out
situational interest
 
search is still #1
you don’t want to be #1, you want to be all 10
SEO = cool kid strategy
paid owned earned earned
how? trending topics
how? tags
how? customize everything
active vs passive
 
Lastly, consider what’s holding your campaign together? in other words, what’s your HUB ? All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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cross media optimization

Notas do Editor

  1. CMO is good for SEO, inclusiveness, adding capabilities and situational interest
  2. Big happy family of marketing – trying to accomplish the same thing, so rather than it being a mom vs dad strategy, there are pros / cons and ways to work together
  3. use trending topics for seo on-demand
  4. tags / links / trackbacks / promo buttons key
  5. customize pages, especially urls, and info to other links
  6. Social sharing, make it shareable