2ergo Retail Holiday Webinar

3 Easy Ways Retailers Can Leverage Mobile Marketing for the Holiday Shopping Season Presented by Lindsay Woodworth Director of Marketing, 2ergo September 14, 2010

About 2ergo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outlook for 2010 Holiday Shopping Season Thom Kennon, Wunderman MasterCard’s SpendingPulse Consumer Confidence Index eMarketer Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains positive. "The economic recovery is proceeding at a healthy pace..." Rosalind Wells, NRF Chief Economist “ When we look back and try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010.” Nervous about jobs and an unraveling economy, shoppers spent only slightly more this August than last. We are still not seeing a rebound. Americans’ confidence in the economy improved slightly in August from July, but they’re still roughly as gloomy as a year ago. Worries are even growing about the critical holiday shopping season.

The Next Frontier for Holiday Shopping Interactivity

The Unique Benefits of Mobile Personal Location Aware Immediate & Timely Ubiquitous Trackable

Why Retailers Need Mobile Marketing Right Now ,[object Object],[object Object],[object Object],[object Object],[object Object],Your customers are ready & waiting!

Top 3 Things To Do Now 1. Build a mobile opt-in list

Build a Mobile Opt-In Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: mobileSquared

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Live Demos ,[object Object],Consumer opt-in to your store’s SMS alerts Send MEMBER to 99222 Send SIGNUP to 99222 Don’t worry – we won’t sign you up for anything. These are for illustrative purposes only.

Top 3 Things To Do Now 1. Build a mobile opt-in list 2. Create a mobile website

A Mobile Presence is No Longer a Luxury ,[object Object],[object Object],[object Object],[object Object]

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Top 3 Things To Do Now 2. Create a mobile website 3. Enhance loyalty programs w/mobile 1. Build a mobile opt-in list

Benefits of Mobile Loyalty Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Putting Mobile to Work for Your Retail Business

Using Mobile Throughout the Customer Lifecycle Customer Engagement Customer Lifecycle 3 rd Party Advertising Mobile Data Cleansing Online Delivery Notifications Behavior Based Offers Mobile Loyalty Card Post Purchase Up Sell In-Store Traffic Driver Stock Checker Mobile Brochure (mSite / App) Customer Feedback Returns to Store Mobile Store (mSite / App) Promotion Portal Build Customer Base CPG Sales Drive Mobile Marketing Campaigns Target Service Upsell Retain Acquire Onboard

Retailer Proposition: A Multi-Channel Example ,[object Object],Analytics allow marketers to learn and measure ROI SMS message drives traffic to mobile site and/or app mSite/App encourages brand interaction, purchases or in-store traffic; gather more data about customers Hook into your existing loyalty card for ease of use Deliver mobile coupons via SMS, mSite or App

Planned Mobile Marketing Tactics Source: Netsize Mobile Marketing Survey 2009

Comprehensive Solutions from a Single Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wrap Up / Questions 2ergo.com @2ergo [email_address] 703 822 7037 2ergo.mobi

2ergo Retail Holiday Webinar

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