This presentation is intended for savvy marketers who are knowledgeable about the social space but are looking for a quick-and-dirty rundown of the latest changes from Facebook over the past 12 months. Learn Facebook terminologies and be able to speak to them intelligently (even if one can't develop them) and see "best practices" implementation for Facebook executions, especially Timeline applications.

1. Apps, Timeline and Facepile:
Making Sense of Facebook as a Non-Developer
Lindsay Reene
Social Engagement Manager
Engauge
Wednesday, June 13, 2012

2. Terminologies
Wednesday, June 13, 2012

3. Terminologies
Facebook
Connect
Register
or
Login
outside
of
Facebook
Wednesday, June 13, 2012

4. Terminologies
Facebook
Connect Social
Plug-­‐ins
Register
or
Login
Like
or
Share
outside
of
outside
of
Facebook Facebook
Wednesday, June 13, 2012

5. Terminologies
Facebook
Connect Social
Plug-­‐ins Applica6ons
Register
or
Login
Like
or
Share
outside
of
Advanced
interac8ons
outside
of
Facebook Facebook via
Facebook
Wednesday, June 13, 2012

6. Terminologies
Facebook
Connect Social
Plug-­‐ins Applica6ons
Register
or
Login
Like
or
Share
outside
of
Advanced
interac8ons
outside
of
Facebook Facebook via
Facebook
Desired outcome: Be able to speak intelligently to a few key Facebook
features, even if you don’t know how to build them yourself.
Wednesday, June 13, 2012

7. Wednesday, June 13, 2012

8. Wednesday, June 13, 2012

9. Is So Two
Thousand Late
Wednesday, June 13, 2012

10. Wednesday, June 13, 2012

11. Wednesday, June 13, 2012

12. Verbs Are Hot
2012 and Beyond: ACTIONS
Wednesday, June 13, 2012

13. Wednesday, June 13, 2012

14. Timeline
Applica,ons:
The
movies
you
quote.
The
songs
you
have
on
repeat.
The
ac,vi,es
you
love.
Wednesday, June 13, 2012

15. Timeline
Applica,ons:
The
movies
you
quote.
The
songs
you
have
on
repeat.
The
ac,vi,es
you
love.
Now
there's
a
new
class
of
social
apps
that
let
you
express
who
you
are
through
all
the
things
you
do.
Wednesday, June 13, 2012

16. Timeline
Applica,ons:
The
movies
you
quote.
The
songs
you
have
on
repeat.
The
ac,vi,es
you
love.
Now
there's
a
new
class
of
social
apps
that
let
you
express
who
you
are
through
all
the
things
you
do.
Wednesday, June 13, 2012

17. Wednesday, June 13, 2012

18. Wednesday, June 13, 2012

19. Wednesday, June 13, 2012

20. Wednesday, June 13, 2012

21. Wednesday, June 13, 2012

22. For What Platforms Does It Work?
Wednesday, June 13, 2012

23. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
Wednesday, June 13, 2012

24. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
Wednesday, June 13, 2012

25. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
•
Mobile
apps
Wednesday, June 13, 2012

26. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
•
Mobile
apps
•
E-­‐commerce
Wednesday, June 13, 2012

27. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
•
Mobile
apps
•
E-­‐commerce
•
Gaming
Wednesday, June 13, 2012

28. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
•
Mobile
apps
•
E-­‐commerce
•
Gaming
•
Other
digital
transac8on
plaKorm
Wednesday, June 13, 2012

29. For What Platforms Does It Work?
Fits
Innately
Digital
Experiences:
•
Digital
media
consump8on
(e.g.
video)
•
Mobile
apps
•
E-­‐commerce
•
Gaming
•
Other
digital
transac8on
plaKorm
Key Consideration: Ensure brand offers provides key utility, motivating
users to share the data.
Wednesday, June 13, 2012

30. The Eyecatchers: Active Timeline Apps
Pair
Wednesday, June 13, 2012

31. The Eyecatchers: Active Timeline Apps
Pair
Wednesday, June 13, 2012

32. The Eyecatchers: Active Timeline Apps
Pair
Wednesday, June 13, 2012

33. The Eyecatchers: Active Timeline Apps
Pair
Wednesday, June 13, 2012

34. The Eyecatchers: Active Timeline Apps
Pair
Wednesday, June 13, 2012

35. The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012

36. The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012

37. The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012

38. Wednesday, June 13, 2012

39. Successful
Timeline
apps
ac,vate
their
exis8ng
user
base
to
write
high
quality
stories
that
drive
engagement
and
discovery
by
new
users.
New
users
create
stories
to
keep
the
loop
growing.
Wednesday, June 13, 2012

40. Successful
Timeline
apps
ac,vate
their
exis8ng
user
base
to
write
high
quality
stories
that
drive
engagement
and
discovery
by
new
users.
New
users
create
stories
to
keep
the
loop
growing.
Wednesday, June 13, 2012

41. Facebook Timeline Apps Best Practices
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012

42. Facebook Timeline Apps Best Practices
1.
Get
an
exis8ng
user
base
publishing
stories
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012

43. Facebook Timeline Apps Best Practices
1.
Get
an
exis8ng
user
base
publishing
stories
2.
Make
published
stories
appealing
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012

44. Facebook Timeline Apps Best Practices
1.
Get
an
exis8ng
user
base
publishing
stories
2.
Make
published
stories
appealing
3.
Make
it
easy
for
new
users
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012

45. Success to Date
Wednesday, June 13, 2012

46. Success to Date
Wednesday, June 13, 2012

47. Success to Date
• (Established
App)
-­‐
FoodspoCng
Referral
traffic
from
Facebook
increased
4x
Wednesday, June 13, 2012

48. Success to Date
• (Established
App)
-­‐
FoodspoCng
Referral
traffic
from
Facebook
increased
4x
• (Campaign)
-­‐
USA
Today
Open
Graph
app
drove
2m
views
to
its
Super
Bowl
Ad
Meter
Wednesday, June 13, 2012

49. Success to Date
• (Established
App)
-­‐
FoodspoCng
Referral
traffic
from
Facebook
increased
4x
• (Campaign)
-­‐
USA
Today
Open
Graph
app
drove
2m
views
to
its
Super
Bowl
Ad
Meter
• (Established
website)
-­‐
Tumblr
Referral
traffic
increased
2.5x
Wednesday, June 13, 2012