A down-to-business explanation of the first step in any marketing process.

2. Learn

3. “The only way to win is to learn faster
than everyone else.”
- Eric Reis
Author “The Lean Startup”
Learn

4. It’s simple:
If you’re not learning, you’re losing.
Learn who you are.
Learn who your customers are.
Learn the platforms needed to
connect.
Learn

5. You.
Don’t assume people will love you.
Don’t incessantly bleed brand info.
Create context, provide value, b.o.b.*
* bend over backward
Learn

6. “Don’t simply spend on advertising to
create an image for your business.
Spend on the human capital and
processes that will make your
customer’s one-on-one experience
remarkable. The effect will be real
and spread exponentially. Your
advertising will be real.”
- Me
Author “This Presentation”
Learn

7. Platforms.
It’s not about the next big thing.
It’s not about social media.
It’s about where people are.
Learn

8. Market like it’s 2012.
Not 2008 .
Not 2016 .
2012 .

9. It’s simple:
If you’re not learning, you’re losing.
Learn who you are.
Learn who your customers are.
Learn the platforms needed to
connect.
Learn