Identifying Your Brand's Social Media Influencers
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How can you identify your brand's social media influencers? We'll dive into the 5Rs to help guide your efforts.
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Identifying Your Brand's Social Media Influencers
- 1. Keys to Identifying Your Brand’s Social Influencers By Linda Sellers @linda_sellers
- 2. Who can get the message out about your brand AND influence others?
- 3. The Five ‘R’ Breakdown to identify your Key Social Influencers REACH RELEVANCE RESONANCE RAPPORT RESULTS TWITTER FACEBOOK PINTEREST INSTAGRAM YOUTUBE
- 4. Reach – What is the poten?al impact (in fan numbers or impressions) by influencer by campaign. Relevance – Find influencers who are both interested in and knowledgeable about your product or service. Resonance – Relates more to the receiver of the message. Will it be understood or evoke an emo?on? Rela?onships – Does the brand have a solid rela?onship with the influencer including open communica?on lines and clear expecta?ons? Results – What do you hope to gain from the engagement? Do the an?cipated results align with your KPIs? REACH
- 5. Evaluate: Platforms Fan Numbers Impressions Engagement & Shares REACH! What is the potential impact of each influencer?
- 6. Numbers can be deceiving and aren’t everything. Consider eyeball potential based on: Traffic referral source Geographic location Specific traffic destinations
- 7. RELEVANCE
- 8. Look at: Demographics Niche Conversations Platform Fit Who is knowledgeable about or interested in your product? RELEVANCE!
- 9. Relevance is, well, relevant. As people grow and change over time (age, interests, and ability), their relevance to your brand may change too.
- 10. RESONANCE
- 11. Is the audience: Available Open Appreciative Excitable Will your message be received by their audience and evoke an emotion? RESONANCE!
- 12. What Resonates? It’s not about telling your brand story, but about helping the influencer tell THEIR story.
- 13. RAPPORT
- 14. Is the influencer: Willing Optimistic Communicative Clear on Expectations Can you develop a harmonious relationship with the influencer? RAPPORT!
- 15. Rapport to Relationship Don’t stop with the connection. Build and nurture the relationship. (the 6th R?)
- 16. RESULTS
- 17. Are KPIs based on: Platform Metrics Impressions Relationships Good Will How will you measure success? RESULTS!
- 18. When Things Go Bad Consider the risks of NOT maintaining a relationship with your key influencers.
- 19. Blogger Outreach & Community Building Specialist Mom Blogger Linneyville.com Marketing Manager CreateDigital.com lindasellersblog@gmail.com @linda_sellers Have Questions? Linda Sellers!